In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.
Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places.
Adidas does a masterful job in using the appropriate social platforms to “give fans access to the brand that they wouldn’t be able to get anywhere else.”
There’s so much we can learn from what adidas is doing in social. And as entrepreneurs and small businesses, we can model their success for our own business with little to no budget.
Why An Audio Blog?
It’s pretty simple, really. Today, people love to consume content in many different ways — audio, video, written…
We all have our preferences, so whenever it makes sense to create content in the different formats, I’m going to do it.
I’d love to hear your feedback, do you like this format? Let me know in the Comments below.
Use social media to find out where your customers are online, listen to them, and then add value with your message that relates to them.