#54: How to Use Amazon PPC to Make More Sales with Scott Voelker

In this week’s episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.

I’ve gotten a lot of requests to discuss Amazon PPC on the podcast so I’m psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.

Before jumping in though, I want to give a big shout out and thank you to all the people who have recently left ratings and reviews for the podcast over on iTunes. You’re now eligible to win a scholarship to my flagship Facebook ads training course The FB ADvantage: Automated Facebook Ads Made Simple which I am about to re-open next week for the first time since January!

All you have to do to be eligible for the scholarship is to leave a rating/review for this here podcast The Art of Paid Traffic, over on iTunes by August 23rd.

If you’ve already left a rating/review thank you so much, you’re eligible too. I’ll be choosing a winner at random and announcing it here on the show the week of August 24th.

Today’s Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.

I think you’re gonna feel the same after hearing the episode.

On Today’s Episode, You’ll Learn:

  • Scott’s 3-step approach to launching a new product ad campaign
  • How to use Amazon PPC to get more reviews of your product
  • Best practices for how many reviews you should have on your product before turning on your PPC
  • The key length of time to test your PPC campaign when starting out
  • At what point you determine winners vs losers
  • Strategies for getting the highest ad ranking on Amazon for the lowest costs

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Links & Resources Mentioned in this Episode

Right click here to download this episode




Seller Central on Amazon

Scott’s free training: theamazingseller.com/workshop

Check out Scott’s site to learn more about Amazon PPC and his awesome podcast: theamazingseller.com

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

#52: Facebook Ads Q&A Part 2 – Targeting, Scaling Ads and Direct Selling

#51: What’s the Deal with Facebook Ads Pixels and Other Q&A

#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai


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