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#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K. And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agencyContinue Reading

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode we’re talking all about Facebook ad “Objectives”. Specifically… What’s the difference between each ad Objective Which one to choose How to use them What they mean in your Facebook ad campaign And, some exceptions you might want to make when it comes to choosing your ad Objective. I covered Facebook ad ObjectivesContinue Reading

#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads. Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads. After months of frustratedContinue Reading

#136: 3 Steps to Writing GOOD Copy with Kira Hug

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic — how to write better ad copy, copy for your sales pages, emails, opt-in pages… Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show. Kira is the host of The CopywriterContinue Reading

#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads. If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss: The mindset needed for successfully advertising withContinue Reading

#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.   Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show — especiallyContinue Reading

#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads

If you’ve ever wondered how you can create a thriving online business while having a full-time job… Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online… This episode is for you. On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me toContinue Reading

#132: What to Do When Your Facebook Ads Aren’t Working (+ Other Q&A)

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns. On today’s episode of the podcast, I’m answering your Facebook ads questions — many of which were submitted over on my Facebook page. We talk about topics around targeting, how to get bigger results from your FacebookContinue Reading

#131: How to Scale Your Facebook Ads (Without Ruining Your Results)

Ever tried scaling your Facebook ads only to see your costs increase? If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads. And, unfortunately, it’s all too common because most people approach it the wrong way. That’s why on today’s episode of The Art of PaidContinue Reading

#130: Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them. A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested FacebookContinue Reading