How to Grow A Local Business with Facebook Ads

What if I told you that as a local business, the fastest way to grow your business is with Facebook ads. Yep, that’s right.  The fastest… Between Facebook’s targeting capabilities and the attention-grabbing ad types you can choose from, it’s never been easier to get customers “in the door” as a local business. But, andContinue Reading

10 Game-Changing Reasons To Use Video Ads In Your Facebook Marketing Strategy

I recently hosted The FB ADvantage Live event here in San Diego and it was one of the most rewarding experiences I’ve ever had. 30 people from all over the world came together to learn everything from sales funnel strategy to segmenting your audience to scaling your Facebook ads the right way to how toContinue ReadingContinue Reading

Why It Pays To Be Data-Driven In Online Marketing

Want to know the secret to scaling your business month over month? Knowing your numbers. That’s right, it sounds like such a simple thing but so many of us don’t know “the numbers” in our business. When we know our numbers, we know exactly what things to focus on in our business (and where toContinue ReadingContinue Reading

How to Make High-Ticket Sales from Cold Traffic

I probably don’t need to tell you that the coaching and consulting industry has exploded over the past few years — and it’s not showing any signs of slowing down. That said, right now is the perfect time for experts to level up when it comes to leveraging paid traffic. One way you can doContinue ReadingContinue Reading

Try this Facebook ads strategy for big time results…

Here’s a Facebook ads strategy that if you’re not yet using it in your own business, you’re missing a big opportunity… As you might know, I recently wrapped up a re-launch for my FB ADvantage training program and as you might guess, Facebook ads were a huge part of the launch. Overall I was happyContinue Reading

How To Write Copy Like the Pros: 23 Copywriting Tips From Today’s Experts

Let’s be honest… Writing copy, whether it’s for your ads, sales page, emails, etc. isn’t always so easy. It can be overwhelming and intimidating. But here’s what I’ve come to realize: If you want to write great copy, you have to learn from great copywriters. When I was creating The Art Of Paid Traffic podcast,Continue Reading

Are You Leaving Money on the Table?

Happy New Year! Hope your holidays were great. My wife Amy and I were in Northern California visiting her family over Christmas. On Christmas eve morning, we went to her grandparents’ favorite local restaurant to buy them a gift certificate for Christmas. Nothing like waiting until the last minute, I know. The restaurant technically wasn’tContinue Reading

Is Your Business Organized Chaos?

Ever try to solve a problem that’s been nagging you forever but never been able to kick it? If so, I hear ya. That’s been me with my skin. I’ve struggled with eczema my entire life. The constant redness and itching drives me nut balls. But it doesn’t stop there. It goes deeper, affecting myContinue Reading

How to Create An Automated Sales Machine with An Online Course

Before we dive into the article here, as you might gather from the headline, I talk a lot about online courses being a key in your automated sales machine. Whether you have an online course already and just want to sell more or you’re thinking about creating one, I’m hosting a live webinar on November 17thContinue Reading

The Complete Guide to Facebook Ads Pixels

NOTE: This article was updated at the end of February 2016.  Since Facebook is moving completely to the one Facebook pixel in a few months, now is the time to learn it and start using it if you aren’t already.  So because of that, I’ve updated this article to reflect the new Facebook pixel, trackingContinue Reading