Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

My wife Amy was in Denver this past weekend for her latest charity tour stop, raising money and awareness for suicide prevention through her fitness bootcamps. If you’ve seen one of my latest webinars, you know that she and the movement she’s created are a huge reason that I focus so much on Facebook ads.Continue Reading

5 Reasons Facebook’s Power Editor Will Save You Time & Money

5 Reasons Facebook’s Power Editor Will Save You Time & Money

My wife Amy and I went on a bit of a road trip last week, driving up to Northern California from San Diego. We stay with her family when we’re up there and her second charity fitness bootcamp was held in San Francisco this past Saturday. It was our first time making the drive fromContinue Reading

This Targeting Strategy Got Me A Free Place to Stay in Thailand

I was at dinner the other night with a bunch of entrepreneur friends here in San Diego. Among the group was a couple that lives in Thailand who I’d never met before, although I knew who they were since we run in the same Internet circles. As I introduced myself to them, one of theContinue Reading

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

In this episode of the Inside Social Media podcast, I bring you part two of my two-part series on Facebook marketing. If you missed part one, episode 51 with Amy Porterfield, don’t miss it as it’s chalk full of tips and strategies you can start using right away.  You can check it out here. In thisContinue Reading

The Simplistic Genius of AppSumo’s Facebook Ads

The Simplistic Genius of AppSumo’s Facebook Ads

Ever heard of AppSumo? If not, get ready to give me a virtual high-five because it’s pretty rad. AppSumo is kinda like a Groupon for entrepreneurs. It has daily deals that help entrepreneurs succeed in their business — everything from apps to courses to WordPress plug-ins. It’s the brain-child of Noah Kagan who was Facebook’sContinue Reading

Website Custom Audiences: A NatureBox Case Study

I was at my favorite coffee shop in Pacific Beach the other day waiting for my coffee to come up. While waiting, I did what most smartphone-wielding person does and whipped out my phone to start flipping through my Facebook News Feed. It’s what we all do when we’re waiting in line these days, right?Continue Reading

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck outContinue Reading

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty.  And today we’re celebrating episode #50!  Cue the french horns! Someone recently asked me what my goal was when I first launched this podcast. I told him my goal was just to even see ifContinue Reading

Facebook’s Recent Ads Updates Are Game-Changing

Not sure if you’ve heard or not, but Facebook has made some significant updates to Facebook ads. Granted, it seems like they’re always making some sort of changes, but this time around they’ve introduced some game-changing functionality… …functionality that has lowered costs and seriously increased ROI for my clients and me. It’s safe to sayContinue Reading

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched toContinue Reading