Facebook Ads Now Allows You to Optimize for ‘Landing Page Views’

If you like to use Facebook ads to send traffic to landing pages, your website, blog posts, etc… so that you can retarget them later, you’re going to like the new “Metric & Optimization” feature that Facebook is rolling out. It’s called Landing Page Views and the goal of this new feature is to helpContinue Reading

New Facebook Ads Feature That Could Improve Your Conversions

Facebook is gradually rolling out a brand new feature to improve the performance of your “Conversion” campaigns… You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level? Well, if your Ad Set isn’t getting many conversionsContinue Reading

Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right — I cut almost HALF. That wasn’t my mistake, though.   Removing people fromContinue Reading

The Truth About Your Facebook Ads Stats (How Good is Good?)

A couple weeks ago, I spent the morning at my good friend Amy Porterfield’s house for an event she was holding for a few of her students. I spent time working with attendees, helping them identify where they could make improvements to their sales funnels. We focused on the numbers… Things like cost per conversion,Continue Reading

How to Grow A Local Business with Facebook Ads

********** NOTE: Free Live Online Training for Local Businesses, October 26th, 9am PST! If you’re a local business, and since you’re reading this I’m assuming you are, I’d like to invite you to a LIVE Encore online training on Wednesday, October 26th at 9am PST: You’re going to learn exactly “How to Grow Your Local Business WithContinue Reading

10 Game-Changing Reasons To Use Video Ads In Your Facebook Marketing Strategy

I recently hosted The FB ADvantage Live event here in San Diego and it was one of the most rewarding experiences I’ve ever had. 30 people from all over the world came together to learn everything from sales funnel strategy to segmenting your audience to scaling your Facebook ads the right way to how toContinue ReadingContinue Reading

Why It Pays To Be Data-Driven In Online Marketing

Want to know the secret to scaling your business month over month? Knowing your numbers. That’s right, it sounds like such a simple thing but so many of us don’t know “the numbers” in our business. When we know our numbers, we know exactly what things to focus on in our business (and where toContinue ReadingContinue Reading

How to Make High-Ticket Sales from Cold Traffic

I probably don’t need to tell you that the coaching and consulting industry has exploded over the past few years — and it’s not showing any signs of slowing down. That said, right now is the perfect time for experts to level up when it comes to leveraging paid traffic. One way you can doContinue ReadingContinue Reading

Try this Facebook ads strategy for big time results…

Here’s a Facebook ads strategy that if you’re not yet using it in your own business, you’re missing a big opportunity… As you might know, I recently wrapped up a re-launch for my FB ADvantage training program and as you might guess, Facebook ads were a huge part of the launch. Overall I was happyContinue Reading

How To Write Copy Like the Pros: 23 Copywriting Tips From Today’s Experts

Let’s be honest… Writing copy, whether it’s for your ads, sales page, emails, etc. isn’t always so easy. It can be overwhelming and intimidating. But here’s what I’ve come to realize: If you want to write great copy, you have to learn from great copywriters. When I was creating The Art Of Paid Traffic podcast,Continue Reading