How To Write Copy Like the Pros: 23 Copywriting Tips From Today’s Experts

Let’s be honest… Writing copy, whether it’s for your ads, sales page, emails, etc. isn’t always so easy. It can be overwhelming and intimidating. But here’s what I’ve come to realize: If you want to write great copy, you have to learn from great copywriters. When I was creating The Art Of Paid Traffic podcast,Continue Reading

Are You Leaving Money on the Table?

Happy New Year! Hope your holidays were great. My wife Amy and I were in Northern California visiting her family over Christmas. On Christmas eve morning, we went to her grandparents’ favorite local restaurant to buy them a gift certificate for Christmas. Nothing like waiting until the last minute, I know. The restaurant technically wasn’tContinue Reading

Is Your Business Organized Chaos?

Ever try to solve a problem that’s been nagging you forever but never been able to kick it? If so, I hear ya. That’s been me with my skin. I’ve struggled with eczema my entire life. The constant redness and itching drives me nut balls. But it doesn’t stop there. It goes deeper, affecting myContinue Reading

How to Create An Automated Sales Machine with An Online Course

Before we dive into the article here, as you might gather from the headline, I talk a lot about online courses being a key in your automated sales machine. Whether you have an online course already and just want to sell more or you’re thinking about creating one, I’m hosting a live webinar on November 17thContinue Reading

The Complete Guide to the Facebook Ads Pixel

NOTE: This article was updated in May 2017.  Since Facebook changes so freakin’ quickly, I’ll be regularly updating this article.  Enjoy… Want to know the secret to high-converting Facebook ads? Taking advantage of the Facebook ads pixel. If you’re serious about using Facebook ads to grow your business these days, you need to be usingContinue Reading

Will the New Facebook Lead Ads Be Worth the Wait?

If you’re goal is to get more leads with your Facebook ads, you might like what Facebook is working on right now. They’re testing a new mobile ad called “lead ads” which they’re saying is a “new, simpler way for people to fill out forms on their mobile devices.” The ad unit will have aContinue Reading

#45: How to Grow Your Podcast With Facebook Ads

On today’s episode I share tips and strategies for how to grow your podcast with Facebook ads. I get lots of questions from podcasters like: Would you use Facebook ads to direct people to a specific episode, or to your podcast in general? How might Facebook ads help me launch my podcast with a bang?Continue Reading

How to Use Facebook Ads to Grow Your Podcast

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media. I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic It’s a blast. IContinue Reading

Education-Based Marketing: The Secret to High Converting Facebook Ads?

I recently finished re-reading the book “The Ultimate Sales Machine” by Chet Holmes. I’d actually started it a couple years ago but then my entrepreneurial ADD brain kicked in and I put it down for another book (or two). So when the book came up in a recent mastermind call, I decided to pick itContinue Reading

How Jimmy Fallon Sucked Me Into U2’s Sales Funnel

On Saturday, a friend of mine shared a video on Facebook of a recent “Tonight Show with Jimmy Fallon” segment. The video shows the band U2 dressing up in disguises and playing a short impromptu concert in New York’s Grand Central subway station last week. People just walked by, oblivious to the fact that oneContinue Reading