A good episode though I think the Celtics are incorrect on thinking about their Facebook posts.
Let’s assume for a second they do only get to 200,000 fans on a post without pay (how we wish we could have such a problem :)).
The key is that you have to create Facebook tailored content that encourages likes and shares – this gets the viral ball rolling that Facebook is so good at and signals to Facebook to show the post to more page fans.
And the key is to remember – alot of this content is scanned on Mobile and Facebook loves images more than anything. And the Celtics have free access to material we only dream of – celebrities, action and quotes.
For example – if they want to push tickets for an upcoming game against the Heat – get a photo of some time where a Celtic made some awesome move against Lebron (there has to be at least 1 :)).
Then put a headline on the photo like “Watch us dethrone the King – again”. And the link in the post to the Celtics ticket page.
If you are a fan of the Celtics – you’re going to share that. You’re not even going to hesitate.
BTW I got the idea for this based on tactics I read about in Gary V’s new Jab Jab Right Hook book. I hope you get him on to discuss – you’re the perfect podcast for that book.
Good point Mark and I see both sides on this. I think what Peter was trying to say was brands (and small businesses alike) are now trying to figure out how best to approach Facebook.
With the recent News Feed algorithm updates the game has changed a bit and most brands have seen a significant drop in reach. So, the strategy is being reevaluated a bit to see what works and what isn’t going to work.
Agree on Gary — love the guy. Huge fan of the new book and I had him on the show back on episode 5: http://rickmulready.com/inside-social-media-gary-vaynerchuk/. He was writing the book at the time and it’s a killer episode. Would love to hear your feedback if you get a chance to listen.
Appreciate you, Mark!
[…] that said, however, I recently heard Peter Stringer, the Boston Celtics’ Sr. Director of Digital Media say (about 23 minutes into the podcast) that Facebook has impacted their Facebook page to the point […]