The Art of Paid Traffic Podcast (AOPT)

#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful. Sometimes you have to shake things up a bit, see what works…and then keep doing more of what works. Today on The Art of Paid Traffic, I talk with one of my students who isContinue Reading

#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week! On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy. As soon as you get into it, you’ll understand why I justContinue Reading

#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels. Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer. IfContinue Reading

#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Today we’re celebrating a huge milestone on The Art of Paid Traffic… Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening. Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 withoutContinue Reading

#99: Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts. After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges? Whether you think you already understand your ideal customerContinue Reading

#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more. It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week. I get a TON of questions every week soContinue Reading

#97: Google Tag Manager – The Key to Simplifying Tracking & Analytics?

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming. It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis. Well, Google Tag Manager (GTM) may be just the solutionContinue Reading

#96: Lessons from Over $2M Spent on Facebook Lead Ads

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types. And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.Continue Reading

#95: How a Local Roofing Company Increased Business by 40% with Facebook Ads

Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you? Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guestContinue Reading

#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business. Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.Continue Reading