The Art of Paid Traffic Podcast (AOPT)

#173: How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin. Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using… Continue Reading

#171: Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns – without increasing conversion costs. We’re going to break down her webinar sales funnels to see where we… Continue Reading

#170: Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey,… Continue Reading

#169: Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the… Continue Reading

#168: How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes! Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating… Continue Reading

#167: The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and… Continue Reading