The Art of Paid Traffic Podcast (AOPT)

#99: Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts. After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges? Whether you think you already understand your ideal customerContinue Reading

#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more. It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week. I get a TON of questions every week soContinue Reading

#97: Google Tag Manager – The Key to Simplifying Tracking & Analytics?

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming. It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis. Well, Google Tag Manager (GTM) may be just the solutionContinue Reading

#96: Lessons from Over $2M Spent on Facebook Lead Ads

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types. And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.Continue Reading

#95: How a Local Roofing Company Increased Business by 40% with Facebook Ads

Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you? Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guestContinue Reading

#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business. Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.Continue Reading

#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads. You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman. As we droveContinue Reading

#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.

I met Owen Video at Social Media Day San Diego last week. He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you… …during that presentation, when you told us to justContinue Reading

#91: Facebook Ads Q&A – The New Facebook Pixel, Ad Approval, Custom Audiences & More…

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode. These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you. After having countless conversations with listeners and students, I know that one of the biggest challengesContinue ReadingContinue Reading

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing? With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….Continue Reading