The Art of Paid Traffic Podcast (AOPT)

#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses. I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook. Heck…the whole world of online marketing, in general, isContinue Reading

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

Alright AOPT listeners, I’ve got a question for you: When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling? Do the the colors catch your attention? Or maybe it’s the image? Are you someone who mostly looks at videos? The point is, we all know that the visual aspectContinue Reading

#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman

On the podcast, we talk a whole lot about sales funnels. How to set them up… How to use them to automate leads & sales… How to track and optimize them… But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen betweenContinue Reading

#104: Facebook Ad Critique (Improve Your Facebook Ads Now)

We all want to create and run killer Facebook Ads. But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize. For your Ad to perform successfully, you shouldContinue Reading

#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful. Sometimes you have to shake things up a bit, see what works…and then keep doing more of what works. Today on The Art of Paid Traffic, I talk with one of my students who isContinue Reading

#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week! On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy. As soon as you get into it, you’ll understand why I justContinue Reading

#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels. Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer. IfContinue Reading

#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Today we’re celebrating a huge milestone on The Art of Paid Traffic… Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening. Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 withoutContinue Reading

#99: Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts. After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges? Whether you think you already understand your ideal customerContinue Reading

#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more. It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week. I get a TON of questions every week soContinue Reading