The Art of Paid Traffic Podcast (AOPT)

#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill

I know it tends to be a lot of fun to focus on the strategies and results in online marketing… You know… The 6-figure funnel strategies… Using paid traffic for 7-figure launches… The “click-worthy” stuff, if you will. But deep down, I know (and I hope you know!) none of that stuff matters unless you’reContinue Reading

#115: 9 Facebook Ads Updates You Need to Know About

It’s no secret that things on Facebook are constantly changing. Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a tonContinue Reading

#114: 3 Ingredients of a High Converting Offer

On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with… …how to create and sell high-converting offers. Since almost the very beginning of my entrepreneurial journey, I’ve been working withContinue Reading

#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born

Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it. One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisionsContinue Reading

#112: How to Create High Converting Pinterest Ads with Alisa Meredith

Have you decided on which new marketing strategies you want to test out in 2017? As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that… But another essential part of that is occasionally testing some new strategies and ideas, so that you continueContinue Reading

#111: How To Niche Down For Success As A Facebook Ads Manager

“The riches are in the niches…” If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it. By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specificContinue Reading

#110: Choosing the “Right” Facebook Ads Objective

When you want to create a successful Facebook ads campaign, what do you do? Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign… It’sContinue Reading

#109: The Critical Work Needed for Successful Facebook Ads

Hard work is, well, just that — hard work. It’s stuff we don’t always like doing yet the reward on the other side is often the greatest.  We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts. I get it,Continue Reading

#108: How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners. For some people it’s systems… For others it’s strategy… For me, it’s copywriting. If you’ve been a long-time listener to The Art of Paid Traffic, then youContinue Reading

#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses. I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook. Heck…the whole world of online marketing, in general, isContinue Reading