Case Studies

#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing… Continue Reading

#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months. Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that… I can… Continue Reading

#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results. Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience… Continue Reading

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin. Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements. Today he shares how he sells his program through webinars — both live and automated —… Continue Reading

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched to… Continue Reading

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to… Continue Reading

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.  Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. Adidas… Continue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is… Continue Reading

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one of… Continue Reading