Case Studies

The Simplistic Genius of AppSumo’s Facebook Ads

The Simplistic Genius of AppSumo’s Facebook Ads

Ever heard of AppSumo? If not, get ready to give me a virtual high-five because it’s pretty rad. AppSumo is kinda like a Groupon for entrepreneurs. It has daily deals that help entrepreneurs succeed in their business — everything from apps to courses to WordPress plug-ins. It’s the brain-child of Noah Kagan who was Facebook’sContinue Reading

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched toContinue Reading

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses toContinue Reading

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.  Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. AdidasContinue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which isContinue Reading

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one ofContinue Reading

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com.   I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business. Specifically, he’s very open about how heContinue Reading

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons toContinue Reading

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

A small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they useContinue Reading

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.  Click to Listen Click here to subscribeContinue Reading