Facebook Advertising

Facebook Ads Now Allows You to Optimize for ‘Landing Page Views’

If you like to use Facebook ads to send traffic to landing pages, your website, blog posts, etc… so that you can retarget them later, you’re going to like the new “Metric & Optimization” feature that Facebook is rolling out. It’s called Landing Page Views and the goal of this new feature is to helpContinue Reading

New Facebook Ads Feature That Could Improve Your Conversions

Facebook is gradually rolling out a brand new feature to improve the performance of your “Conversion” campaigns… You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level? Well, if your Ad Set isn’t getting many conversionsContinue Reading

How to Create An Automated Sales Machine with An Online Course

Before we dive into the article here, as you might gather from the headline, I talk a lot about online courses being a key in your automated sales machine. Whether you have an online course already and just want to sell more or you’re thinking about creating one, I’m hosting a live webinar on November 17thContinue Reading

Education-Based Marketing: The Secret to High Converting Facebook Ads?

I recently finished re-reading the book “The Ultimate Sales Machine” by Chet Holmes. I’d actually started it a couple years ago but then my entrepreneurial ADD brain kicked in and I put it down for another book (or two). So when the book came up in a recent mastermind call, I decided to pick itContinue Reading

$33K in Sales From FB Ads Without Selling My Own Product

You’ve heard the saying that if you want to move forward, to grow in life or in business, that you have to get uncomfortable? That you have to do things that take you outside your comfort zone? Ever since high school I’ve pretty much embraced this way of thinking, but I’ve really taken action onContinue Reading

How to Create Facebook Ads 10x Faster

One of my big goals for 2015 is to get more accomplished while doing less. More results by working smarter. Yea, it sounds all utopian, I realize, but a lot of really successful people do this really well.  I just haven’t figured it out quite yet. So I’ve been listening to podcasts around this topic,Continue Reading

Big Changes to How You Set Up Your Facebook Ads

I don’t know if it’s finally getting some Fall weather here in San Diego (meaning it drops down to a chilly 70 degrees…brrr!) or what but this time of year always cranks up my productivity. As a result, there’s a T-O-N of change going on here at Rick Mulready headquarters. Lots of behind-the-scenes systems stuff that I decided to do allContinue Reading

Why the Facebook “Boost Post” Option Is A Waste of Money

I’ve got a bit of a rant for you today. As I write this, I’m on a flight on my way back to San Diego. This glorious time with few distractions has allowed me to get through a bunch of emails and answer people’s questions that have built up over the past couple of weeks.Continue Reading

Big Update to Facebook Ads Website Custom Audiences

I’ve been hearing from a lot of you that when it comes to Facebook’s advanced ads targeting features, you’re a little fuzzy about what all you can do.  And because targeting is THE most important part of profitable Facebook ads, I wanna make sure you understand the options you have available to really target yourContinue Reading

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

My wife Amy was in Denver this past weekend for her latest charity tour stop, raising money and awareness for suicide prevention through her fitness bootcamps. If you’ve seen one of my latest webinars, you know that she and the movement she’s created are a huge reason that I focus so much on Facebook ads.Continue Reading