Lead Generation

Website Custom Audiences: A NatureBox Case Study

I was at my favorite coffee shop in Pacific Beach the other day waiting for my coffee to come up. While waiting, I did what most smartphone-wielding person does and whipped out my phone to start flipping through my Facebook News Feed. It’s what we all do when we’re waiting in line these days, right?… Continue Reading

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck out… Continue Reading

How to Create High-Converting Facebook Ads Landing Pages

I hosted a Google Hangout recently where a bunch of people joined me live for an informal Q&A about Facebook ads. If you were one of those who jumped on, thanks again for joining! I originally scheduled it for 30 minutes, thinking it would be enough time to chat, answer questions and teach some new ad strategies.… Continue Reading

Facebook Promoted Posts: Lead Generation through Status Updates is an Art (Strategy #7)

Posting specific types of status updates on your Facebook page can be a gold mine for generating leads! That is, if you know how to properly position and promote them. Most businesses don’t, though, which means after learning my 7th strategy here in this article you’ll have a leg up on your competition. Let’s dive… Continue Reading