Podcast

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

In this episode of the Inside Social Media podcast, I bring you part two of my two-part series on Facebook marketing. If you missed part one, episode 51 with Amy Porterfield, don’t miss it as it’s chalk full of tips and strategies you can start using right away.  You can check it out here. In this… Continue Reading

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck out… Continue Reading

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty.  And today we’re celebrating episode #50!  Cue the french horns! Someone recently asked me what my goal was when I first launched this podcast. I told him my goal was just to even see if… Continue Reading

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched to… Continue Reading

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to… Continue Reading

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.  Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. Adidas… Continue Reading

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social… Continue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is… Continue Reading