Welcome to The Inside Social Media Podcast!

This is the show where you’ll learn secrets, insights and strategies from heads of social media from the most successful brands in the world.

And, how you can grow your own business by modeling their success with little to no budget.

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Podcast

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one ofContinue Reading

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret. This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast. I’veContinue Reading

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com.   I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business. Specifically, he’s very open about how heContinue Reading

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons toContinue Reading

ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today

ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today

In this episode of the Inside Social Media podcast, you’ll learn exactly how to overcome social media overwhelm and take your business’ social media efforts to the next level.  I share with you a presentation I gave at New Media Expo (NMX) in Las Vegas a couple of weeks ago called Social Media Breakthroughs: Big Brand StrategiesContinue Reading

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

In this episode of the Inside Social Media podcast, I talk with WestJet’s Greg Hounslow and Greg Plata about the airline’s viral video hit “Christmas Miracle” — the strategy behind it and how small businesses can model something similar for their own business. My journey to connect with the biggest brands in the world and shareContinue Reading

ISM 040: Social Media Trends That Will Affect Small Businesses in 2014

In this episode of the Inside Social Media podcast, you’ll hear from 10 of the most successful brands and social media experts in the world as they share their answer to this one question:  “What’s one social media trend that you foresee affecting small businesses in 2014?”   These are all guests I’ve had on the podcastContinue Reading

ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

In this episode of the Inside Social Media podcast, I talk with Boston Celtics’ Sr. Director of Digital Media, Peter Stringer about monetizing your social media efforts, what to do about the “new” Facebook and more.  My journey to connect with the biggest brands in the world and share with you how you can model andContinue Reading

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

A small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they useContinue Reading

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.  Click to Listen Click here to subscribeContinue Reading