Social Media Marketing

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty.  And today we’re celebrating episode #50!  Cue the french horns! Someone recently asked me what my goal was when I first launched this podcast. I told him my goal was just to even see ifContinue Reading

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched toContinue Reading

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three socialContinue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which isContinue Reading

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one ofContinue Reading

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret. This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast. I’veContinue Reading

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com.   I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business. Specifically, he’s very open about how heContinue Reading

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons toContinue Reading

ISM 040: Social Media Trends That Will Affect Small Businesses in 2014

In this episode of the Inside Social Media podcast, you’ll hear from 10 of the most successful brands and social media experts in the world as they share their answer to this one question:  “What’s one social media trend that you foresee affecting small businesses in 2014?”   These are all guests I’ve had on the podcastContinue Reading

3 Simple Ways to Measure Your Social Media Results

This article first appeared on Social Media Examiner earlier this year. Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that canContinue Reading