ISM Episode 12: Content Marketing Strategy with Corcoran Group’s Matthew Shadbolt


Inside Social Media PodcastMatthew Shadbolt, Corcoran Group’s Director of Interactive Product & Marketing is my guest this week on The Inside Social Media Podcast.

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Have you heard of the Corcoran Group?  If not, you’re going to love them after hearing this show.  They’re the largest real estate firm in New York City and they were started by Barbara Corcoran who is on the TV show “Shark Tank” here in the US. 

No, they don’t have the brand recognition as a Coca-Cola or JetBlue, but when I ask other heads of social media from the most successful brands in the world to name a great example of a brand using social media really smartly, the Corcoran Group inevitably comes up.

Get ready for this one, it’s so full of effective strategies that you can start using right away. 

(Heads-up, I really geek out with Matthew on this one since there’s so much great info!)

In my chat with him, we discuss the Corcoran Group’s social media and content marketing strategy and how you can model it in your business, including:

  • Corcoran’s approach to using social media to sell high-end property and why it’s so successful.
  • How they create so much valuable content, and a simple plan that any business can follow to do the same.
  • Matthew gives his genius strategy for how they use Foursquare and how they’ve strategically come up with thousands of pieces of helpful content (I LOVE this idea).
  • Matthew’s 3 tips that he’d give to a small business trying to grow their business using social media.
  • How Corcoran measures their social media efforts against selling high-end properties.

And, of course, we talk about a lot of other cool actionable things that you can take and immediately implement into your business.

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Links discussed during the interview

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Click here for a PDF transcript of this episode

Thanks very much!

Until next time, keep rockin’.




6 Responses to ISM Episode 12: Content Marketing Strategy with Corcoran Group’s Matthew Shadbolt

  1. Another great episode Rick. Love your interview style — you pull out the best info from your guests. Thanks again and keep up the great work.

    • Thanks for your kind words, Shelia! I really appreciate it. I had so much fun talking with Matthew. Corcoran is such a great model for smart social media marketing and a great brand to model.

      Any brands you’d like to hear from on the show?

  2. What a great show! My head is exploding with ideas and a-ha’s!

    I thank you and Matt!!!

    Helene Kelbaugh
    Keller Williams Realty Baltimore

  3. Hello Rick,

    Thanks for doing this. I will spread the word in my circles. These episodes are great as I am starting out with my social media strategy for a new project. You have a simple, yet very effective interview style. It’s informative hearing how the big brands are engaging with their customers and prospects in social media. This is my favorite episode and I was looking for the show notes. Have you posted those for episode 12?

    Again, thank you for sharing these interviews with the world!


    • Thanks for the kind words, Dave. Glad you’re finding value in the show. I have the notes part of the show notes page for episode 12 but haven’t put them up yet. I’ll get those up early next week. I’ll personally email you to let you know they’re available.

      Thanks again for listening! — Rick

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