Big Brand Strategies for Small Business – My Interview with Intel’s Ekaterina Walter

Rick Mulready PodcastOne of the messages that Tony Robbins teaches is to learn from and model the success of others.

In other words, there’s no need to reinvent the wheel.

Look at what those who are successful in your niche are doing and see how you can do something similar in your own business.

Don’t copy them, of course, but create your version.

Whether you’re a fan of Tony’s or not, this is a pretty powerful lesson that works.

Extra! Extra!

Cue the french horns because in keeping with this path to success, I couldn’t be more excited to announce a brand new interview series that will soon be a podcast.

I will be interviewing social media visionaries from big brands (i.e. – Intel, Dunkin’ Donuts, Lululemon, Tom’s, etc.) who are doing amazingly smart and successful things on Facebook and social media.

There are SO many things we can learn from the most successful brands on Facebook.

My questions for them will revolve around what we as small businesses and online entrepreneurs can learn from what the big brands are doing on Facebook and social media.  And, how we can mirror their success with little to no budget.

You’ll learn the what, why and how of their Facebook and social media strategies and be able to immediately implement your own version of these strategies to grow your business.

Ekaterina Walter, Global Social Innovations Strategist at Intel

In my inaugural interview, I spoke to Ekaterina Walter, an extremely well respected social media influencer who is Intel’s Global Social Innovations Strategist.

She is also author of the brand new book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg which is available starting tomorrow.

In this interview, you’ll learn:

            • Lessons that small businesses and online entrepreneurs can learn from what the big brands, like Intel, are doing on Facebook.  And, the ways we can mirror their success with little to no budget.

            • What Ekaterina sees Facebook doing over the next couple years to make itself more attractive to small businesses.

            • The five “P’s” business secrets that any entrepreneur can learn and incorporate into their own business immediately.

            • The top 3 tips for any small business or online entrepreneur just starting out on Facebook.

            • An example of an uber-successful Facebook campaign and the components of it that made it successful.

            • One “ninja trick” that Ekaterina wishes more businesses knew about how to use Facebook to grow their bottom line.

To listen to the interview, simply click the Play button below:


Or, right-click this link to download the MP3.

Rather read the transcript of the interview?  Click here to download the PDF.

Free Book Giveaway!

I’m giving away two copies of Ekaterina’s awesome new book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Here’s how to win:

Listen to or read the interview and then go to my Facebook page and leave me a comment telling me the name of Intel’s Facebook campaign that was so popular it crashed their servers.  I’ll choose two people at random to win a new copy of the book.

And, if you haven’t already Liked my page, please do so while you’re there!

Your Chance to Steer the Show

I will be releasing the podcast on iTunes shortly and will keep you updated as I get closer to the official launch.

In the meantime, are there any companies/people who are doing great things on Facebook and social media that you’d like me to interview?

If so, I’d love to hear your suggestions.  Leave a comment below and let me know who you’d like to hear from.

I’ll do my best to get them on the podcast!

 

(photo credit: Gideon Burton)

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