Facebook Image Size App Installs, App Engagement

Updated 12/1/14

App Installs

When to use: When you want to get people to install your mobile app.

Tip: Register your app with Facebook so you can set a cost per action (CPA) bid. You’ll only pay when people install your app from a Facebook Ad.

App Engagement

When to use:  Get more activity on your mobile app.

Tip: Create a Custom Audience of people who use your mobile app, then reach them with an ad encouraging them to take specific actions.

Design Guidelines Facebook Image Size App Installs, App Engagement

Recommended image size: 1200 x 628 pixels

Text: 90 characters

Your star rating from the App Store or Google Play store will automatically show on your ad.