When to use:
Page Post Link: When your objective is to get:
- Website conversions (to get people to take specific actions on your website, such as signing up for a newsletter or buying a product)
- Clicks to your website (send people to important sections of your website.)
Facebook Offer: To promote timely discounts, coupons or other deals for people to claim in your business.
Tip #1: Add a call-to-action button like “Shop Now” to tell people what they should do when they visit your website.
Tip #2: When your goal is website conversions, install a conversion-tracking pixel on the “thank-you” page of the conversion you want to measure.
Design Guidelines Facebook Image Size Page Post Link, Facebook Offer
Recommended image size: 1,200 x 628 pixels
Headline: 25 characters
Text: 90 characters
News Feed link description: 200 characters