How to Use the Facebook News Feed Redesign to Benefit Your Business

You’re soon going to wake up one morning, log into your Facebook account and notice a very different look and feel to it.

As we’ve gotten used to with Facebook, if there’s one thing we can count on, it’s change.

And this time, it’s a complete overhaul of the News Feed.

You know, that area you scroll through to read all the posts from your friends and companies you’ve liked?

Yep, it’s getting a massive facelift.

Larger Images, Vibrant Colors, Cleaner Look

The first difference you’ll likely notice is how the content within your Facebook News Feed looks. It’s going to be larger and more vibrant. The photos, articles, videos, events, maps, etc. will all stand out more and be more emphasized.

Here’s an example of the current News Feed compared to how it will look:

Facebook News Feed

More Feeds to Choose From

Another change you’ll see is more content feeds to choose from. This is in an effort to give us more control over the type of content we see in our News Feed.

These feeds will allow us to view specific types of content that we deem most important to us, like updates from all of our friends, music, photos, games and specific lists of people or brands that we follow.

You’ll find these feeds in the upper right corner of your Facebook page.

Facebook News Feed

Finally, you’ll notice the new left-hand menu bar that will help in navigating around your pages.

How to Use the Redesign to Your Advantage

I have to say, these are the first changes that Facebook has made in a while that I like. In fact, I kinda can’t wait for them to hit my own account. From all the pictures and descriptions I’ve seen, it’s a clean and visually appealing look.

By the way, if you’re like me and don’t want to wait to get the new News Feed, Facebook is offering a wait list that’ll allow you to be among the first to get it: http://www.facebook.com/about/newsfeed.

Here’s how to take advantage of this new News Feed:

1. Right off the bat, it’s going to allow businesses to get more attention in people’s News Feeds with larger, more vibrant images. And, Facebook users already tend to respond better to visual content. So, be sure you’re representing your brand visually.

2.News Feed ads. If you’re running ads on Facebook, you MUST take advantage of the opportunity to get your ads into the News Feed. They too will be larger, more rich and vibrant in color and thus, engaging.

3. With the new “Following” feed, all content from friends you’re connected to and brands you’ve liked will be shown in chronological order.  This means that your fans now have a place where they can see all of the content you publish. This feed may quiet the critics of the “only 16% of my fans see my posts!” reality.

4. Finally, whenever someone likes your page, your cover photo will be the image that appears in their News Feed (and it will be shown prominently). Never before has it been more important to a) visually represent your brand with an eye-catching cover photo and b) ensure your cover photo complies with Facebook’s guidelines. According to Facebook, this change is designed to provide more context about your Page.

I also like the fact that this new look will be consistent across all platforms. So, whether you’re accessing Facebook on your phone, iPad or computer, it will all look the same.

It’s still early and there are many questions to be answered, but at first glance, these changes look like a step in the right direction for Facebook.

I’d love to hear from you. What do you think of the redesigned News Feed? Let me know in the Comments below.

(photo credits: Facebook)

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