Facebook Page Post Ads: Targeted Lead Generation (Strategy #4)

Now that you have your value-packed giveaway and a great landing page that makes it easy for people to give you their email address, it’s time to let a targeted audience know about your free product and get them to your landing page.

The first traffic driving strategy I want to show you is using Facebook page post ads to target your specific audience.

Page post ads are one of the most effective and inexpensive Facebook ads available.

The Page Post Ad & Case Study Example

A Page Post Ad allows you to promote a status update that you’ve posted on your Facebook page as an ad, and target it to your ideal audience.

It can appear in the right side of people’s Facebook page (the “marketplace”) as well as in the News Feed.

The reason this ad is so effective is twofold: they are larger than any of the ads in the marketplace, and ads that appear in the News Feed perform MUCH better than standard marketplace ads.

Here’s an example of a status update, and then a resulting Page Post Ad:

Here’s how to set up a Page Post Ad that will generate leads:

1) Create a status update on your Facebook page that includes a call-to-action and URL.  Your update should promote your giveaway, include your landing page URL and an eye-catching image or video.

2) Post it to your Facebook page.

3) Go to your Ads Creator (http://www.facebook.com/ads/create/)

4) Select your Facebook page as the Destination and then choose “Promote Page Posts”.

5) Choose the post you just created from the dropdown menu.

6) Set your targeting so you are reaching your ideal audience, and set your budget.

7) Submit for approval.

Done!

Page Post Ads In Action – A Case Study

I recently worked with a client who wanted to drive traffic to his landing page where he was selling a $497 product.

He also wanted to generate leads, but wanted to test the direct sale first to see how it did.

He previously ran standard marketplace Facebook ads with decent success (0.05% click-through rate [CTR] and a couple sales).

So, we decided to change the strategy and create a status update on his Facebook page and then turn it into a Page Post Ad.

With the new ad, we targeted interests closely related to his niche.

Here is what the post looked like:

And, here is what the Page Post Ad looked like:

The results?  Awesome… 

The average CTR was 4.6% and the campaign resulted in four sales.

With a tweak to his ads strategy, we were able to get him a return on investment of 100%.

In fact, the strategy worked SO well that he decided to only focus on sales for this campaign.

Want to Be My Next Case Study?

If you’re anything like my above client, you want more leads and sales within the next 30 days.

I can help fast-track your success.

I’ve had a few consulting time slots open up and I am only accepting TEN SEVEN people right now.

And, for a limited time I’m offering a special bonus to those who sign-up:

Free access to my Facebook ads guide “Explode the Growth of Your Business Through Facebook Ads: Your Ultimate Guide to Getting Started with Facebook Advertising.”  This includes the accompanying video tutorials and bonuses. (sells for $47)

Each private consulting session is 55-minutes and costs only $125.

Here’s how to grab your session with me:

1) Make a $125 payment with PayPal here:

==> I Want One of the Consulting Sessions!

2) I’ll follow-up with you to schedule our session around when works best for you.

I look forward to showcasing your case study when we’re done!

3 Responses to Facebook Page Post Ads: Targeted Lead Generation (Strategy #4)

  1. Nate says:

    Rick- how did you target desktop users only in those ads? I’ve been using sponsored stories but when I look at my analytics 70% of the clicks are from mobile users.

    • Rick says:

      Hi Nate, yep, Power Editor is where it’s at, both literally and figuratively. 🙂 Let me know if you have any other questions.

  2. Nate says:

    Just figured it out… power editor… wow.

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