#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini-series with Joel, all talking about Google AdWords best practices and strategies.

I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He’s worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he’s got a ton of experience and expertise to share.

Today we’re talking about how when you’re setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool…

Today you’re going to learn:

  • Pro tips for when you’re just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.
  • Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he’s worked with.

Live 1-Day In-Person Facebook Ads Intensive

As I mentioned on today’s show, my next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at support@rickmulready.com to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Subscribe to the Art of Paid Traffic Now

subscribe-with-itunes-button sitcher inside social media podcast
Links & Resources Mentioned in this Episode

Right click here to download this episode

Joel’s 777 Project – impossiblehq.com/777

impossible.ventures

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Download Today’s Google AdWords Cheat Sheet

Click Here to Download the Google AdWords Setup Cheat Sheet from Joel Runyon

 Big Shout Out to Today’s Sponsor! — Shortstack

Shortstack

ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to shortstack.com/rick

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

#12: Measuring Your Sales Funnel Analytics with Rui Dong

#13: Profitable Copywriting Tips & Tricks with Ray Edwards

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A

3 Responses to #15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

  1. steve says:

    I just listened to #15 about How not to lose your shirt w/Joel Runyon and I have to say, I am not impressed.
    You and Joel spent 20 minutes saying one thing over and over: untick the default checked boxes on the adwords GUI. Other than that, no helpful info whatsoever. Any more presumably useful info apparently requires an email address. So, I get your show strategy: it’s all about email capture and to give away as little real value as possible on the podcast. Problem is, there’s no point in listening to a podcast like that. Plus, it makes your value as a “coach” highly suspect because one fears that there will be another “bait and switch” in there eventually.

    I’ve listened to a few of your other podcasts and there WAS some valuable info given. But this time? No.
    My advice is to be careful with holding back too much. I know you need to make a living, but if you keep promising a meal while serving an empty plate people are gonna move on.

Leave a reply