#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success — June 2017 edition.

My goal with this episode is to give you a roadmap for navigating your Facebook ads setup in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.

This is a step-by-step walkthrough including…

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels — including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.

In addition, you’ll also learn:

  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more…

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR clicking the image below:

ADvantage Plus

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  3. 2 two-day group Live Events in San Diego with me
  4. Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  5. Private Facebook Group

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Links & Resources Mentioned in this Episode

Create quick, high-converting landing pages with LeadPages

The Critical Work Needed for Successful Facebook Ads

Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

Facebook Ads Objectives

Click here to learn more about ADvantage Plus

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One Response to #143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

  1. Hi Rick,

    Great episode! Thanks for all of the information.

    You mentioned that you prefer to launch new ads early in the morning, as opposed to later in the day. I’m curious, is that because you’ve seen poor initial performance from ads you’ve tested launching later in the day, or is it because of another reason?

    Thanks!

    John

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