Instructional Videos

Why the Facebook “Boost Post” Option Is A Waste of Money

I’ve got a bit of a rant for you today. As I write this, I’m on a flight on my way back to San Diego. This glorious time with few distractions has allowed me to get through a bunch of emails and answer people’s questions that have built up over the past couple of weeks.Continue Reading

Big Update to Facebook Ads Website Custom Audiences

I’ve been hearing from a lot of you that when it comes to Facebook’s advanced ads targeting features, you’re a little fuzzy about what all you can do.  And because targeting is THE most important part of profitable Facebook ads, I wanna make sure you understand the options you have available to really target yourContinue Reading

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

My wife Amy was in Denver this past weekend for her latest charity tour stop, raising money and awareness for suicide prevention through her fitness bootcamps. If you’ve seen one of my latest webinars, you know that she and the movement she’s created are a huge reason that I focus so much on Facebook ads.Continue Reading

5 Reasons Facebook’s Power Editor Will Save You Time & Money

5 Reasons Facebook’s Power Editor Will Save You Time & Money

My wife Amy and I went on a bit of a road trip last week, driving up to Northern California from San Diego. We stay with her family when we’re up there and her second charity fitness bootcamp was held in San Francisco this past Saturday. It was our first time making the drive fromContinue Reading

This Targeting Strategy Got Me A Free Place to Stay in Thailand

I was at dinner the other night with a bunch of entrepreneur friends here in San Diego. Among the group was a couple that lives in Thailand who I’d never met before, although I knew who they were since we run in the same Internet circles. As I introduced myself to them, one of theContinue Reading

LIVE Workshop: How to Create a Profitable Facebook Ads System that Runs on Autopilot.

I’m running a free LIVE training workshop this Thursday, March 13th all about Facebook Ads, specifically — how to create a profitable Facebook ads system that runs on autopilot. We will be covering: A specific 7-step process that generates an automated stream of leads & sales for your business. How to grow your email listContinue Reading

This has been a complete game-changer for my business…

I hosted a Google Hangout recently where a bunch of people joined me live for an informal Q&A about Facebook ads. If you were one of those who jumped on, thanks again for joining! I originally scheduled it for 30 minutes, thinking it would be enough time to chat, answer questions and teach some new ad strategies.Continue Reading

Facebook Custom Audiences: How to Target Facebook Ads to Your Email List [how-to video]

Facebook’s Promoted Posts: What Are They & When to Use Them

How to Use Facebook Offers to Grow Your Business