ISM Episode 10: Ekaterina Walter, Intel’s Global Social Innovation Strategist

Play

Inside Social Media PodcastEkaterina Walter, Intel’s Global Social Innovation Strategist is my guest this week on The Inside Social Media Podcast.

Click here to subscribe to the podcast on iTunes

Ekaterina is one of the most respected and visible people in social media marketing.  And, as I learned just before recording my interview with her, she has just recently announced that she’s leaving Intel to become the CMO of a start-up called Branderati, a brand advocate influencer marketing firm.    

In my chat with Ekaterina, we discuss several social media marketing topics including:

  • Ekaterina’s new role, where she’s headed and what she’s going to be doing and this podcast is one of the very first places she’s announcing it.
  • We talk about how to avoid social media overwhelm.  With so many different social platforms out there, how does a small business know where to be?
  • I ask her about content marketing and how small businesses without many resources can still take advantage of the benefits of content marketing.
  • She boils down what social should look like for small businesses (or any brand for that matter) and gives a really cool recent example that involves egg delivery.

And we talk about a lot of other cool actionable things that you can take and implement into your business today.

Right-click here to download the MP3 of this episode

Links discussed during the interview

   –> Give Ekaterina a shout-out on Twitter for sharing her insights by clicking here to tweet her!

Inside Social Media iTunes Review + Rating

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it.  

Simply click here to leave a review and rating

Transcript

Click here for a PDF transcript of this episode

Thanks very much!

Until next time, keep rockin’.

-Rick

Leave a reply