#20: Lead Magnets That Convert with Jim Belosic

On today’s show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what’s working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You’ll find this discussion relevant whether you’re an online business owner or you have a local brick and mortar business.

In This Episode, You’ll Learn:

  • Whether the format of your lead magnet should be consistent with the paid products that you’re leading people to.
  • Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.
  • Tips to increase your webinar registrations on your landing pages
  • Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

Win a Free Personalized 10 Minute Facebook Ads Audit

I also want to let you know about something brand new I’m starting here on the podcast.

Every Friday I’m going to choose an iTunes review at random from that week and the winner will receive a free personalized 10-minute Facebook ads audit from me. This is where I review your Facebook ads and give honest feedback, ideas, and suggestions for improvement showing you exactly how to tweak and improve your ads so you can avoid wasting money while getting the best results possible.

I’ll give you recommendations on your ad copy, images, targeting, campaign set up, landing page, conversion tracking, pricing strategy, etc… I’ll troubleshoot why your cost-per-conversion is higher than you want or why you’re not getting many clicks on your ad. Any challenges you’re having with your ads, I’ll give you my recommendations for how to tweak and improve them. Maybe your ads are already doing well and you simply want to make them even better. I’ll share how I think you can do that.

This is a service that I normally charge $197 for so if you’d like to win one, head over to iTunes and leave an honest rating and review of the show and I’ll be selecting one at random every Friday.

Thanks so much, in advance.

Live 1-Day In-Person Facebook Ads Intensive

My next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at support@rickmulready.com to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Check out my own lead magnet here at rickmulready.com — the 4 Biggest Mistakes People Make With their Facebook Ads and How YOU Can Avoid Them.

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack

Shortstack

ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to shortstack.com/rick

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

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