#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset…  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns
  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad
  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more…

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.


I’ll be doing 3 live online training classes starting on Wednesday, July 26th…  

Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:


Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

Links & Resources Mentioned in this Episode

Check out Mike’s website: IHeartKitsap.biz

Case Study: Ideal Protein

#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet

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