#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai

On today’s episode of The Art of Paid Traffic I’m really excited to welcome “the web psychologist”, Nathalie Nahai.

Nathalie is the best-selling author of ‘Webs of Influence, the Psychology of Online Persuasion’, and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don’t worry, we talk all about what this means during the episode.

Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).

She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

In Today’s Episode You’ll Learn

  • What web psychology means and how it can improve your online advertising campaigns.
  • The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.
  • How to leverage some persuasion principles in your advertising campaigns.
  • THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.
  • We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.
  • And a whole bunch more…

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Nathalie’s Blog The Web Psychologist: http://www.thewebpsychologist.com/blog/

Nathalie’s Slide Share Presentations: http://www.thewebpsychologist.com/slideshare/

Nathalie’s Podcast: The Good, The Bad & The Dirty — Secret Psychology of Persuasion: http://www.thewebpsychologist.com/podcasts/

Follow Nathalie on Twitter

Books Discussed (affiliate links):

Webs of Influence: The Psychology of Online Persuasion

Thinking, Fast and Slow by Daniel Kahneman

Influence: The Psychology of Persuasion by Robert Cialdini

The Hero with a Thousand Faces (The Collected Works of Joseph Campbell)

Reserve a free spot for Rick’s Facebook Ads for Beginners: How to Create Killer Facebook Ads On Less Than $10 A Day webinar: fbadsfornewbies.com/webinar

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#49: How to Increase Conversions In Your Business with Neil Patel

#48: Email Marketing & How to Write Copy that Converts with Neville Medhora

#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf

#46: Sales Funnel Automation with Ely Delaney

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