ISM 032: Neil Patel on How to Drive Massive Traffic to Your Website

neil patelNeil Patel, serial entrepreneur and expert on increasing website traffic and revenue growth, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. 

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On today’s show, I’m psyched to bring you my chat with Neil Patel.

Neil’s a serial entrepreneur and I asked him to join me because he’s an expert on getting traffic to your website. And not just through social media, either.

He’s actually known for his expertise in SEO. So I’m bringing you a bit of a different angle today in building your business online.

Neil is the co-founder of companies Crazy Egg and KISSmetrics which you may have heard of.

The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

And check these recognitions out…

  • He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
  • Neil’s also been awarded Congressional Recognition from the United States House of Representatives.

Neil’s the real deal and I’m really happy to have him on the show today.

On today’s show you’ll learn…

  • How Neil helped companies like Amazon, NBC, GM, HP and Viacom, as well as sites like TechCrunch grow their revenues and traffic online.
  • Neil gives his top strategies for getting people to your website.
  • We talk about with all the recent changes with Google’s algorithms, what’s working right now in SEO.
  • Neil shares how social media is affecting SEO today.
  • He gives some specific tips about how businesses can use Instagram to promote their brand.
  • And lastly, we talk about some social media tactics that are working today that maybe people haven’t quite caught on to.

Neil also shares a BRAND NEW resource he’s created called Quick Sprout University: An Easier Way to Learn Online Marketing.

He hasn’t even told people about it but he reveals it today on the show. See the episode resources below for the link to this page.

Episode Resources

Find Neil Patel on:

Quicksprout

Other Neil Patel Sites:

Quicksprout University

Hello Bar Web Toolbar: Get More Clicks with the Hello Bar Notification Bar

KISSmetrics: Customer Intelligence & Web Analytics

Crazy Egg: Visualize Where Your Visitors Click

Other Websites of Interest:

ProBlogger Job Board: Jobs for Bloggers

99designs: Logo Design, Web Design and More

Elance: Hire Freelancers and Find Freelance Jobs Instantly /

oDesk: Freelancers and Freelance Jobs Online

Mturk : Amazon Mechanical Turk

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INSIDER SHOW NOTES: Neil Patel on How to Drive Massive Traffic to Your Website

On Creating Content…

  • Write content yourself and keep it simple, like you are writing for a 5th-grader.
  • Problogger is a great site with quality but affordable writers that can help you with creating content.
  • Use Infographics as a more visually appealing way to represent complex data.

On Increasing Traffic…

  • Traffic will naturally be drawn to good quality content. The more good content you put out, the higher the probability that your site will be found.
  • A good way to drive traffic from other websites to yours is by doing guest postings wherein you can link back to your website within the content.
  • Share multimedia contents like Infographics by giving out the embed codes to other websites that might find your content relevant.
  • Emulate Neil Patel’s 200 Outreach Program by regularly finding and communicating with people in different sectors. Tell them about your content and ask their help in promoting it.
  • Reach out to 200 blogs, 200 Facebook pages, 200 Twitter accounts within your niche.
  • If you have multiple properties, don’t forget to cross-promote between them.
  • Drive high-quality traffic to your site by having partnerships with well-known sites.
  • Having an interactive tool related to your business on your website can help increase engagement, make your visitors spend more time on your site, and cause you to have more repeat visitors.

On Social Media’s Effect on SEO…

  • Social media’s main role is get more search traffic via likes, RTS, etc.
  • You can enable and show authorship in Google search results by associating your content with your Google+ profile.
  • Getting more traffic from popular social media sites like FB and Twitter equals better chances of someone linking bank to your site and increasing your search traffic.

On Social Media Strategy…

  • Just go out there and promote your content on the social web.
  • In choosing a platform, look at where your audience and ideal customers are.
  • You can’t go wrong by just being on Facebook, Twitter, and Google +, or LinkedIn for B2B companies.
  • Focus on engaging instead of linking. Don’t just flood your social media with links to your site, reply to other people and share good content from other sites.
  • Add well known and successful people to your social web circle.
  • Use Click to Tweet to make it easy for people to share your content.
  • Leverage Instagram or Pinterest to show the more personal side of your brand. Instead using these sites as a catalogue, promote the story of your company by showing your company culture, people, activities, etc. 

12 Responses to ISM 032: Neil Patel on How to Drive Massive Traffic to Your Website

  1. Adam Dukes says:

    Awesome interview, Rick! I am a big fan of Neil and actually have an interview with him on Friday. I needed to re-word some of my questions as some of ours were the same.

  2. Hey Rick, Great Interview!I heard of your show from Social Media Marketing podcast. I’m looking to start a podcast on small business sometime in the spring of 2014. What a time we live in where we can really crush our competition with social media…it is amazing to me how many small business owners are not embracing social media.Keep up the great work and I will definitely recommend you to other small business owners.

    • Thanks for all the kind words, Brian! Really appreciate it. Why wait until Spring of 2014 to get your show going? Get that thing going now! No time like the present. 🙂

      I appreciate you!

  3. Lee Roquet says:

    Rick,

    This was a great interview full of very useful tips. Thank you!

  4. Great interview with great perosn, neil.. he is the great person… i always follow him…….

  5. Lucy says:

    Found Neil’s quick sprout blog by accident, I was so impressed with his blog content that I Immediately signed up for his newsletter and later his forum and traffic U.Really pleased to be learning from him. He is good and really provide lots of value.

  6. This is a very down to Earth set of tips from Neil. It’s all do-able. Trouble is I now need the energy of an under 30, like I had – more than 30 years ago! 🙁

    Neil’s material is something I base my work on with own clients.

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