#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business — particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed…

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:

  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling
  • What to do when you get into what I call Facebook’s “negative algorithm”
  • My hypothesis of why the issues happened – how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching
  • And so much more!

I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you!

Thanks a lot, in advance…

Links & Resources Mentioned in this Episode

My blog post about Facebook algorithm optimization

My buddy Greg Hickman’s awesome business System.ly: http://system.ly/

Be sure and check out James Wedmore’s Mind Your Business Podcast: http://www.mindyourbusinesspodcast.com/

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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