Welcome to The Inside Social Media Podcast!

This is the show where you’ll learn secrets, insights and strategies from heads of social media from the most successful brands in the world.

And, how you can grow your own business by modeling their success with little to no budget.

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Podcast

ISM 049: Winning Pinterest & Hyper-Local Social Media Strategies with Whole Foods’ Natanya Anderson

ISM 049: Winning Pinterest & Hyper-Local Social Media Strategies with Whole Foods’ Natanya Anderson

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched toContinue Reading

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses toContinue Reading

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.  Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. AdidasContinue Reading

ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker

ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker

In this episode of the Inside Social Media podcast, I talk with Chris Ducker. Chris is an entrepreneur, author, speaker, podcaster and one of the foremost experts on outsourcing. I’ve been friends with Chris for a bit over a year now and I asked him to come on the show because the topic of outsourcingContinue Reading

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three socialContinue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which isContinue Reading

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one ofContinue Reading

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret. This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast. I’veContinue Reading

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com.   I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business. Specifically, he’s very open about how heContinue Reading

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons toContinue Reading