#56: Proven Copywriting Strategies that Convert with Ryan Johnson

On today’s episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.

Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.

I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he’s one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.

Here’s a taste of what people have to say about Ryan:

“It’s rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through — including the words, the tone, the frequency, even the invisible threads — is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive.” — Ramit Sethi, I Will Teach You To Be Rich

“This is great stuff, Ryan, and I think you’re dead-on on 99% of it.”  – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit

“Ryan, your writing is so good that I’ve been struggling to find a way to express how awed I am by what you sent me. It’s amazing.” – Andrew Warner, Mixergy

I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program.  It’s kind of a funny story for why I’m announcing a new winner and I explain what happened here today.

In Today’s Episode, You’ll Learn:

  • Ryan breaks down how he recommends setting up a launch — from the email copy, the ads, the sales pages, landing pages, etc.
  • What’s the very first thing someone should consider when they sit down to write copy?  Ryan talks about the framework he recommends working within.
  • What are some big mistakes novice copywriters make and how to avoid them.
  • Tips for writing headlines that convert.
  • Strategies for writing in your own voice.
  • How writing copy for an ad is different from writing copy on a landing page.
  • Copywriting resources Ryan recommends if you  want to improve your copywriting skills.

There is GOLD here in this conversation with Ryan!  Enjoy…

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Links & Resources Mentioned in this Episode

Right click here to download this episode


Ryan’s website: ryanwjohnson.com

Copywriting Books:

Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Joe Sugarman: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

Eugene Schwartz: Breakthrough Advertising

Positioning: The Battle for Your Mind

Rick’s flagship training program: The FB ADvantage – enrollment closes on September 4th at 11:59pm PST.

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#55: Newbie Case Study: $0.43 Leads From Cold Traffic

#54: How to Use Amazon PPC to Make More Sales with Scott Voelker

#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

#52: Facebook Ads Q&A Part 2 – Targeting, Scaling Ads and Direct Selling

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