#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads

I’ve got a really cool case study for you today on The Art of Paid Traffic.

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he’s having using Facebook ads to increase iOS and Android downloads of his apps.

He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.

He’s getting clicks for as little as 5 – 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is… ready for this? Around 12 cents.  Ha! Awesome…

In today’s episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.

A really inspiring case study here today with Scott.

Here’s a screenshot of one his ads that we discuss today:

Screen Shot 2015-11-19 at 2.45.45 PM

Subscribe to The Art of Paid Traffic on iTunes and/or Stitcher

subscribe-with-itunes-buttonsitcher inside social media podcast

Links & Resources Mentioned in this Episode

Right click here to download this episode

Scott’s website: decoypro.com

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland

#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

#60: Instagram Ads: What You Need To Know

#59: The Anatomy of a Highly Converting Video Ad with James Wedmore

Leave a reply