Tag Archives: case studies

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses toContinue Reading

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which isContinue Reading

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one ofContinue Reading

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons toContinue Reading

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

In this episode of the Inside Social Media podcast, I talk with WestJet’s Greg Hounslow and Greg Plata about the airline’s viral video hit “Christmas Miracle” — the strategy behind it and how small businesses can model something similar for their own business. My journey to connect with the biggest brands in the world and shareContinue Reading

ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

In this episode of the Inside Social Media podcast, I talk with Boston Celtics’ Sr. Director of Digital Media, Peter Stringer about monetizing your social media efforts, what to do about the “new” Facebook and more.  My journey to connect with the biggest brands in the world and share with you how you can model andContinue Reading

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

A small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they useContinue Reading

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.  Click to Listen Click here to subscribeContinue Reading

ISM 035: Facebook Profits Within a Year — a Small Business Social Media Case Study

ISM 035: Facebook Profits Within a Year — a Small Business Social Media Case Study

A special small business case study with Jen Mulholland from FancyShoeLand.com is my topic this week on The Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.  Click to Listen Click hereContinue Reading

ISM 034: Tessa Barrera, Red Bull’s Former Head of Global Social Media

ISM 034: Tessa Barrera, Red Bull’s Former Head of Global Social Media

Tessa Barrera, Red Bull’s Former Head of Global Social Media, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.  Click to Listen Click here to subscribe toContinue Reading