Tag Archives: Facebook advertising

Why the Facebook “Boost Post” Option Is A Waste of Money

I’ve got a bit of a rant for you today. As I write this, I’m on a flight on my way back to San Diego. This glorious time with few distractions has allowed me to get through a bunch of emails and answer people’s questions that have built up over the past couple of weeks.Continue Reading

Big Update to Facebook Ads Website Custom Audiences

I’ve been hearing from a lot of you that when it comes to Facebook’s advanced ads targeting features, you’re a little fuzzy about what all you can do.  And because targeting is THE most important part of profitable Facebook ads, I wanna make sure you understand the options you have available to really target yourContinue Reading

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

Two Reasons Why the New Facebook Ads Dayparting Targeting Isn’t All That…Yet.

My wife Amy was in Denver this past weekend for her latest charity tour stop, raising money and awareness for suicide prevention through her fitness bootcamps. If you’ve seen one of my latest webinars, you know that she and the movement she’s created are a huge reason that I focus so much on Facebook ads.Continue Reading

This Targeting Strategy Got Me A Free Place to Stay in Thailand

I was at dinner the other night with a bunch of entrepreneur friends here in San Diego. Among the group was a couple that lives in Thailand who I’d never met before, although I knew who they were since we run in the same Internet circles. As I introduced myself to them, one of theContinue Reading

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

In this episode of the Inside Social Media podcast, I bring you part two of my two-part series on Facebook marketing. If you missed part one, episode 51 with Amy Porterfield, don’t miss it as it’s chalk full of tips and strategies you can start using right away.  You can check it out here. In thisContinue Reading

Website Custom Audiences: A NatureBox Case Study

I was at my favorite coffee shop in Pacific Beach the other day waiting for my coffee to come up. While waiting, I did what most smartphone-wielding person does and whipped out my phone to start flipping through my Facebook News Feed. It’s what we all do when we’re waiting in line these days, right?Continue Reading

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck outContinue Reading

Facebook Offers: Secret Lead Gen Machine (Strategy #6)

As you can see by now, there are several ways to leverage Facebook marketing to generate leads for your business. And in strategy #6, we’re going to look at another proven strategy for you to test. Facebook Offers. I’m sure you’ve seen posts like these in your News Feed: This an example of a FacebookContinue Reading