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Why is it that I can add some competitors pages as Precise Interests but not others?
Hi Kerri, that’s a great question. Unfortunately, I don’t have a good answer for you. I wonder the same thing and have asked my contacts at Facebook about this. I don’t necessarily buy their response, though. Facebook claims it’s because not enough people are talking about the page in order for it to be a Precise Interest. I’ve also heard the rationale that Facebook hasn’t “tagged” those pages yet that don’t show up as a Precise Interest. I don’t buy that either.
I wish I had a better answer for you. What I do is constantly brainstorm possible Page targets and keep trying to see if they come up as an Interest. I also search for related interest topics to see if they’re viable targets.
If you want to email me directly at rick at rickmulready dot com and let me know what you’re trying to target, I’d be happy to try and offer some suggestions.