One of the most common mistakes that I see when I’m coaching people on their Facebook ad campaigns is this:
They are guessing when it comes to who they should target their ads to.
When you don’t fully understand your target audience before launching your ad campaign you set yourself up to fail.
Don’t set yourself up to fail.
Researching your exact audience is the critical first step when creating your Facebook ad campaign.
Because you’ll learn exactly how you should set up your campaign’s targeting for the most success.
It will also give you ideas on other, more creative ways to reach your audience.
For example, if you determine that your audience is 35-44 year old men who are lawyers — what other types of websites do they tend to visit? What kind of magazine/books might they read? What movies or TV shows might they watch?
These are all additional, more “out-of-the-box” ideas you can use to target your ad campaign.
Luckily, doing this research is really easy to do.
There are a number of sites you can use which I discuss in this video here, but I’ve more recently also been using another site that I LOVE.
Google’s Ad Planner.
If you’re not already using this site for your research, you need to be.
It gives you a ton of awesome data that you can immediately use, it’s free and it’s really easy to understand.
I’m liking it and using it so much that I made a quick video (it’s less than 3 minutes) that shows you where to find it, how to use it, and the types of information you’ll get from it.
Check it out here: http://rickmulready.com/adplanner
As always, let me know what questions you may have and keep rockin’ your Facebook ads!