You’ve heard the saying that if you want to move forward, to grow in life or in business, that you have to get uncomfortable? That you have to do things that take you outside your comfort zone?
Ever since high school I’ve pretty much embraced this way of thinking, but I’ve really taken action on it in the past year.
Getting uncomfortable is one of those things that’s both scary and exhilarating all at the same time. It’s how I felt when I left my comfy 6-figure corporate job in 2012 to focus full time on my own business but that’s a whole other story.
I also remember someone saying that if you’re scared to do something, it means you’re on the right track (turns out it was my wife Amy who nicely reminded me it was she who said it after she read this).
Well, I must be on the right track because writing this articles scares me.
It scares me because what I’m about to share with you is out my comfort zone. It gives me the feeling of being vulnerable but I think it’s these types of authentic behind-the-scenes stories that can truly help you grow in your own business.
And for that reason, I’m ok with feeling this way as I write this.
Last month I spent $1,700 on a Facebook ads campaign ($1,716.37 to be exact) that generated over $33K in sales without selling my own product or service.
Pretty awesome, eh?
Want to know how I did it?
That’s what I’m gonna share with you today and it’s also where the vulnerability part comes in.
I Made the Assumption He Was “Unreachable”
One of the goals I set for 2015 was to do more affiliate partnerships, both promoting other affiliates’ products and them promoting mine.
I’ve heard from day one that partnering with other entrepreneurs to promote each others’ products is one of the fastest ways to grow your business. So naturally, I wanted to try it.
I didn’t want to rush into it, though. I felt like I wanted to be established first, whatever “being established” means.
I also made a rule for myself that I would only partner with people I knew personally and whose products I believed in and that aligned with my brand.
One guy I was interested in partnering with was David Siteman Garland because of his killer program called Create Awesome Online Courses.
I’ve been following his work for a long time and his focus on online courses is a natural fit with Facebook ads because ads are a really effective way to sell your course, something I do every day.
If you’re not familiar with David, by the way, he’s one of the early guys in the online space. He’s been around for what seems like forever and he’s got a great 7-figure business.
Because of his success, I made the assumption that he was unreachable. So, I never reached out to him to get to know him and discuss a partnership. This wasn’t an intimidation thing or anything, I just figured he’d never want to partner with someone who’s not making 7-figures (yet!).
I had heard he’s really selective in who he allows to promote his course, and he doesn’t partner with many people (which, I don’t blame him for at all).
Towards the end of last year, as these things tend to happen, I was talking to a good friend of mine who also happens to be good friends with David. Reminding myself of the need to get out of my comfort zone to grow, I decided to take the opportunity and ask my friend if he’d be willing to intro me to David.
A day later we had a Skype call set up.
We All Put Our Pants On the Same Way
Even though I’ve built a successful 6-figure business in a very short time, I struggled with feeling that I wasn’t “big enough” or “known” enough to work with David.
I was afraid of being rejected and that he would suggest that I start “smaller” with my promotions.
As it turned out, though, things couldn’t have been more opposite than what my limited thinking at the time had conjured up in my head. David was super cool and very open to discussing how we might be able to partner together.
By the end of the call, we had a date set to do a joint webinar together. Boom.
LESSON: Act like you belong (because you do). We all put our pants on the same way. Get out of your comfort zone and if there’s someone you want to connect with, figure out how you can help them and reach out. Worst thing that’ll happen is they won’t respond or they’ll say no. Big deal.
Paying Upfront for FB Ads Can Be Scary
Naturally, a big strategy for my promoting the webinar was to run Facebook ads to get registrants. I wanted to show David how seriously I took the opportunity to partner with him so I really got after the ads.
But since I’m being transparent here, I was kinda freaked spending $1,700 in ads to promote someone and their product who I’d never worked with before.
Obviously, I know Facebook ads so my confidence in getting qualified people to register for the webinar inexpensively wasn’t the issue. The scary part was I had to pay upfront for the ads. Money was being taken from my bank account before any sales were even made.
It was a big leap of faith and I had to remind myself that I’m the one who sought the opportunity out. I had to trust both the process and David that I’d make my investment (<== key word here) back and then some.
Best. Webinar. Ever.
We had almost 1,000 people registered for the webinar and we were both pumped to deliver some killer content on how to create and profit from online courses.
David got into teaching and away he went. All of my anxiety and nervousness about this being a good experience for everyone registered, for David, and for me quickly went out the window.
It was literally the best webinar — both from a content and delivery perspective — that I’ve ever seen. And I’ve done and seen a lot of webinars.
People LOVED it.
It was such a cool experience that I had an epiphany as I was answering people’s questions during the webinar. Stay with me for a minute, I’m about to get a little woo woo.
It’s easy to get lost in the numbers when you’re running huge Facebook ad campaigns. I’ll admit I definitely have.
This webinar reminded me that all the people on the call with us weren’t leads; they’re real business owners who we have the potential to help grow their business.
That’s an awesome feeling. And selling a bunch of David’s courses along the way didn’t hurt either.
We ended up doing over $33,000 in sales. Boom!
I’ll take spending $1,700 in Facebook ads to make $33K any of the day. Thank you Mark Zuckerberg!
Not only did we make money we also offered huge value to our audience by teaching them one way to scale their business and create additional revenue streams. Not to mention how to help more people in their business.
LESSON: Trust in the process. When you have a smart strategy in place for Facebook ads it’s VERY possible to spend $1 and get $5 in return — even if you don’t have a product or service to sell! Remember that the leads you’re generating from your Facebook ads are actual real people who want your help in growing their businesses. Deliver great value to them, they’re not just numbers!
Here’s the Facebook Ad I Used for David’s Campaign:
Live Free Facebook Ads Online Training/Q&A! Wednesday, January 28th
YOU ARE INVITED to a brand new LIVE webinar training all about “How to Create a Profitable Facebook Ads System that Gets Leads & Sales on Autopilot” next Wednesday, January 28th at 12pm Eastern!
I can’t wait to have you join me as this workshop is going to be epic and will include a big ‘ol Q&A.