Big Update to Facebook Ads Website Custom Audiences

Website Custom Audiences Setup ScreenshotI’ve been hearing from a lot of you that when it comes to Facebook’s advanced ads targeting features, you’re a little fuzzy about what all you can do.  

And because targeting is THE most important part of profitable Facebook ads, I wanna make sure you understand the options you have available to really target your exact customer.

One of those ways is with Website Custom Audiences, or WCAs as the cool kids call it.  You may have heard me talk about this targeting option before because I love it.  

Well, Facebook has recently made an important update to how you create WCAs that I want to make sure you’re aware of.

To recap real quick, Website Custom Audiences allow you to target your ads on Facebook to people who have visited your website — could be one page on your site or multiple pages.  This is known as retargeting or remarketing

So if you have a website or are working with a client who gets regular traffic to their site and you haven’t yet set up a WCA, shame on you!  No, seriously though, you want to set it up as soon as possible.  It’s one of the best ways to pay the lowest cost-per-lead.

How you set up Website Custom Audiences is what’s recently changed so I recorded a short video for you that explains the new updates and how they affect you.

There’s one new option called “include past website traffic” that I didn’t even understand fully myself until I reached out to Facebook to ask them to clarify.

And what they shared with me kinda blew me away.  I explain it all in this short video:

Questions about anything? Leave a Comment below!


11 Responses to Big Update to Facebook Ads Website Custom Audiences

  1. Why do you call it ‘pixel’ or what are you referring to by ‘pixel’? A graphic, or any post?
    Thanks, Rick!

  2. Ah, I think I found a bit of it back where you mentioned the code to put in the head section of a site. Thank you for the great info! Very helpful.

  3. Don says:

    Thanks for the video, Rick, I’m getting to work right now on including past website traffic!!

  4. Awesome Rick. Great timely information. You gave me the impetus to finally get my custom audiences set up on my site. That trick about ‘retro-active’ audiences is pretty cool.

    I ran into an issue recently with Perfect Audience not being able to make an audience from past traffic. That was no goodie.

  5. I love custom audiences and look alikes. I am so excited to finally have set up my website, have google analytics and the tracking pixel in place. Now the fun begins!

  6. Kristi says:

    Is there a way in Facebook to target users who have liked a post, but not the Page itself (are not fans)?

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