#23: What Businesses Should & Shouldn’t Be Using YouTube Ads with Tommie Powers

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.

You might have noticed that I’ve spent several episodes already on YouTube ads.  Well, it’s because they’re a huge opportunity that people are just now starting to take notice of.  I don’t know, maybe that means I shouldn’t be sharing things about them! 🙂

To talk to us today about YouTube ads I’ve asked Tommie Powers, who was my guest back on episode 11 where we talked about how to measure your ROI from your sales funnel, to join me again for today’s episode.

Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising to have on the show.

He’s affectionately known as “Tommie Traffic” because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

Here’s What You’ll Learn In This Episode:

  • What types of people should be using YouTube ads and what people should NOT be.
  • Tommie shares one YouTube ads strategy that a lot of people might not know about.
  • How to get free clicks from your YouTube ads.
  • Should you be in front of the camera for your YouTube ads or are other formats OK?
  • How consistency of how you present your offer within your sales funnel can affect sales.
  • He talks about one of his clients who runs a video sales letter on YouTube that’s over an hour long and the video CRUSHES it (he even shares what makes it so effective).
  • How to get over what Tommie sees as the biggest obstacle to getting started with YouTube ads.
  • Best practices for testing your ads so it’s not an overwhelming experience when you’re first starting out.

Win a Free Personalized 10 Minute Facebook Ads Audit

I also want to let you know about something brand new I’m starting here on the podcast.

Every Friday I’m going to choose an iTunes review at random from that week and the winner will receive a free personalized 10-minute Facebook ads audit from me. This is where I review your Facebook ads and give honest feedback, ideas, and suggestions for improvement showing you exactly how to tweak and improve your ads so you can avoid wasting money while getting the best results possible.

I’ll give you recommendations on your ad copy, images, targeting, campaign set up, landing page, conversion tracking, pricing strategy, etc… I’ll troubleshoot why your cost-per-conversion is higher than you want or why you’re not getting many clicks on your ad. Any challenges you’re having with your ads, I’ll give you my recommendations for how to tweak and improve them. Maybe your ads are already doing well and you simply want to make them even better. I’ll share how I think you can do that.

This is a service that I normally charge $197 for so if you’d like to win one, head over to iTunes, leave an honest rating and review of the show, and then email me at support@rickmulready.com with a screenshot of your review and I’ll be selecting one at random each week.

Thanks so much, in advance.

Download Today’s Cheat Sheet

Click Here to Download the YouTube Ads Cheat Sheet

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Tommie’s website tommiepowers.com and fan page facebook.com/tommiepowersdotcom

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack

Shortstack

ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to shortstack.com/rick

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

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