General

7 lessons to 7 figures

1. All aboard the mentor-ship!

A year into building my business and I finally realized I couldn’t do it alone.

So I did what I knew I needed to do. I found someone to teach me. Someone who’d gone before me and achieved what I wanted.

Writing that $10,000 cashiers check (<– seriously!) was one of the scariest things I’ve ever done and my coach knew it. He posted it up on a corkboard behind him for me to stare at during our first meeting.

That investment has paid for itself at least 100 times over.

It wasn’t the “right time”.

It wasn’t easy.

But it’s the one thing all successful business owners have in common… a mentor to turn to for support, accountability, and proven strategies is what separates the NHL players from the rookies.

2. Be the dumbest person in the room

You’re smart, and that’s a problem.

Jk, it’s a good thing or you wouldn’t be here…

BUT it’s vital to surround yourself with people who know more than you. Who walk the talk and have been around the business building block. That’s how you grow from smart to strategic.

3. Reset your mindset

Remove the following subconscious beliefs from your internal hard drive:

❌ More hustle = more success.

❌ More time = more money.

❌ More freedom = more overhead.

You can spend less time hunched over your laptop and end up making MORE money.

You can push less and have even greater success.

You can get support, build a team, and outsource what doesn’t light you up without drowning in a puddle of unnecessary overhead.

It’s all about mindset.

But give yourself a break. For the first quarter of your life you were taught how to be a perfect 9-5’er.

It takes time to reset your mindset but as my friend Jim Fortin would say “the only way to get from point A to point B is to be the person from point B”.

4. Don’t wait until everything’s perfect to move forward

OOOH ya I said it! Most people think they need to have the perfect website, an online course already created, tons of blog posts written before marketing their business.

Well, my friend, consider that myth busted from this point on.

I started running ads long before I had a decent website (seriously, it was bad), hardly any following, or a massive budget. It’s what helped me scale to 6-figures and beyond.

If you want to grow fast, start running ads long before you’ve got everything figured out. All you need is a basic website, an email marketing software, a lead magnet, and a validated offer.

5. Create a content engine to fuel your growth

Pick your flavor.

For me, podcasting is how I’ve pretty much always served my audience valuable free content.

For you it might be videos or blog posts.

It’s the message that matters, not the medium.

You wouldn’t believe the number of people who invest in my programs and tell me “I’ve been listening to your podcast for years!”.

Compelling and consistent content is your long game strategy for lasting success.

6. Climb the value ladder

Your audience likely isn’t one size fits all. They’re all at different places in the buyer’s journey. To grow your business fast you need to know where they’re at and what solutions you can offer them. Which usually means having a few different offers at different price points.

When you create a value ladder for your offers, you’ll maximize your ability to make an impact AND increase your revenue.

7. Be obsessively curious about your ideal customers

I’ll be honest, it took me awhile to figure this seemingly basic lesson out.

It took me a year and a half before I started getting on the phone with my ideal customers and learning more about who they are, what they’re struggling with, and what they wish existed as far as solutions go.

After I did it I kicked myself for not starting sooner. The insights I gained from asking a few questions catapulted me to the next level. I have no doubt they’ll do the same for you.