A "Stealthy" Facebook Ads Targeting Strategy That's Super Effective - Rick Mulready
MENU

rick mulready

take the quiz

What's your online business personality?

Business Coach, Online Ads Expert & Podcast Host

Hey friend!
I'm rick.

take the quiz

Find your online business personality!

Quick Tip: How to Scale Your Facebook/IG Ads in 2021

Get the latest on the Art of Online Business Podcast!

A “Stealthy” Facebook Ads Targeting Strategy That’s Super Effective

March 7, 2012

I’ve heard this strategy of targeting your Facebook ads as “ninja” or “stealthy.”

I’ve also heard it called creepy or “desperate.”

I like to think of it as smart – when used properly.

Unfortunately, so many people overlook it when setting up their “Precise Interest” targeting.

What is it?

Targeting your ads to Fans of other people’s Facebook pages.

Were you aware that you could do this?  I hope so because it can be really effective.

Whatever your business niche is, brainstorm other people who are in the same niche or might be in a parallel one.  I bet there is a ton of people you could come up with.

When you have your list of people, put them in the “Precise Interest” field to see if they are options to target.

Say your business is selling skateboards.  In addition to targeting the obvious interest of skateboards, X-Games, skateboarders, etc., it might also be a good idea to target Fans of Tony Hawk or the Olympic snowboarder Shaun White.

You can’t get much more targeted than that!

I will give you a heads-up, though, unfortunately not EVERYONE’s pages that you might want to target Fans of will show up as an option.

I explain why here:

https://rickmulready.com/TargetingFansofOtherFacebookPages

If you’re already a ninja and knew you could target people who are Fans of other people’s pages, how often does the following happen?

You enter a person’s name in the Precise Interest field, you see that you can target them, but the “reach” number in the right column doesn’t equal the number of Fans that person has.

Sound familiar?

Tips on helping solve that issue as well as a couple other cool ideas for you are in this short video (2min 30sec):

https://rickmulready.com/TargetingFansofOtherFacebookPages

PS – If you’re going to target people who are Fans of a specific person’s page, I don’t recommend making a direct reference to that person in your ad.  It can come across as creepy and quickly turn off your audience.

Don’t be creepy. 🙂

uncover the hidden hurdles keeping your business stuck

Keep reading...

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

SITE DESIGN CREDIT   |  © 2021 RickMulready.com  |  All rights reserved    |  Privacy Policy    |  Terms of Use