The Art of Online Business Podcast

#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck…the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it — How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) — on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it…

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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