#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads - Rick Mulready

rick mulready

#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

May 17, 2017

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.

Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.

After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.

Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.

On the Show Today You’ll Also Learn:

  • Why knowing their numbers was one of the most critical things Amber and her partner did in their business
  • The offers she’s using to attract clients
  • Why upsells are critical to the success of her ad campaigns
  • Why it took a while to gain momentum with her Facebook ads
  • How she targets her ads
  • The different types of things they test with their Facebook ads
  • Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies
  • And a whole lot more…

If you’re a business who is marketing using a variety of channels, you’re going to love this episode.

It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.

Here are screenshots of ads Amber used:

Links & Resources Mentioned in this Episode

Check out Amber’s website: AmberMcCue.com

Check out Amber’s photography website: ThreeBoudoir.com

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Subscribe to The Art of Paid Traffic on iTunes and/or Stitcher

subscribe-with-itunes-button          sitcher inside social media podcast

Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right click here to download this episode


uncover the hidden hurdles keeping your business stuck

Keep reading...

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

 © 2022 RickMulready.com  |  All rights reserved    |  Privacy Policy    |  Terms of Use