The Art of Online Business Podcast

#12: Measuring Your Sales Funnel Analytics with Rui Dong

On today’s episode I welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.
Whether you’re more advanced or you’re just starting out with paid traffic for your business, you’re gonna get some great ideas from Rui here today.
In This Episode, You’ll Learn:
  • Different ways to track specifically where revenue is coming from in your sales funnel, including measuring the revenue per customer channel.  How do you know where revenue is coming from?!
  • If you’re an Infusionsoft user, how to use it to track leads and sales
  • Rui gives a cool WordPress plug-in that helps you customize landing pages to people by their name
  • Determining long term customer value and how you can use that information to make decisions in your business
  •  And a whole lot more!

Subscribe to the Art of Paid Traffic Now

subscribe-with-itunes-button sitcher inside social media podcast

Links & Resources Mentioned in this Episode

Right click here to download this episode

Rui’s website –

URL Params Plugin –

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers