AOPT 001: Introduction to The Art of Paid Traffic Podcast

rick mulready

#1: Introduction to The Art of Paid Traffic Podcast

January 5, 2015

Welcome to episode #1 of my brand new show The Art of Paid Traffic!

I’m so excited to be bringing you this new podcast as it’s something that’s been in the works for a while now.  In this first episode you’re going to hear what this podcast is all about, why I’m doing it and what you can expect from the show going forward.

Why This Show… 

So, you might know I’m a Facebook ads guy.  I live in San Diego with my amazing wife Amy Clover who’s the founder of

I’ve been using Facebook ads since 2010 and have been coaching and teaching them for the past few years.

In 2014 I really kicked things into high gear in my business, started growing my team where I have a UK-based assistant as well as a Project Manager here in the US.

Back in 2000, I started in the corporate internet advertising space working for AOL for moving onto the likes of Yahoo, Vibrant Media and Funny Or Die.  I worked with everything from standard banner ads to flash ads (yes, that used to be cutting edge), video ads to branded entertainment, to text links and contextual advertising.

And then at the end of 2012 I stopped working for the man and started my own business focused on Facebook ads

How The Art of Paid Traffic Will Help You

I’m sharing this background with you because The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

I’m Taking This Journey Along With You 

I’m going to share my journey of beginning to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.

I’ve never used things like YouTube ads or Twitter ads or retargeting in my own business, for example.  I GET them, but don’t know the tricks and strategies for really making them work.

So I’m gonna be learning a lot of the topics we discuss here on the show right along with you. And as we go along, I’ll share updates with you about what i’m testing, what’s working, what’s not working for me.

In each episode, my goal is for you to walk away with one, maybe two or three proven paid traffic strategies or tips that you can add to your “test list” of things to test in your own business.

It’s About Automating Your Leads & Sales

I LOVE talking about this stuff because paid traffic allows you to create freedom in your business by automating your leads and sales.  It gives you peace of mind by your knowing exactly where your next lead and sale is going to come from.

It’s about putting $1 in and getting $2 or $5 or $10 in return.  It’s what fuels the sales machine in your business.  It’s not an expense, it’s an investment in your business.

Out of the gates here, my plan is to do 2 short episodes a week (about 15 minutes each) and bring you different mini-series about specific topics.  Like, for the next 2-3 episodes you’re going to hear episodes about Facebook ads.  Then, for the next 2, 3 or 4 episodes I’ll have guests on talking all about YouTube ads and so on.

I want to give you insight into different platforms so that you can choose one that aligns with your business, focus on it and test it.  You get to figure out if it’s working and then make a decision about testing another strategy.

  • I’m going to have free topic-specific downloads for you in the show notes pages for each episode like checklists and cheat sheets, mind maps, and so on.
  • Most of all? I want to hear your feedback on the show.  As much as I love creating this show, I do it for you so I’d love to hear what you think.  Do you like the format?  Are there topics you want to hear about?  Guests you want me to have on?
  • Each episode will have a show notes page here at so you can either leave me a voice message using the Speakpipe app or you can simply leave comments — yes, good or bad.  I want to hear what you think.

Really looking forward to this journey with you.  Thanks for listening to The Art of Paid Traffic.

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