Today’s episode of The Art of Paid Traffic is a solo one where we’ll be continuing our mini-series on what’s working right now with Facebook ads.
Here’s a hint…Website Custom Audiences.
If you’re not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it’s Facebook’s version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.
It’s definitely my favorite feature when it comes to targeting Facebook ads because it’s so powerful.
In today’s episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook’s WCAs so you can maximize leads and sales.
First things first…start by brainstorming. Make a list of all the different types of audiences that you might want to target your ads to. Get creative!
Here are some other suggestions:
1. Target anybody who visits your website.
2. Create an audience of people who visit a particular page on your website or landing page.
3. Track those who land on your opt-in, sales and ‘Thank You’ for opting-in/buying pages.
4. Target those who visit a particular category of pages/posts on your website.
5. Build an audience from people who haven’t visited your website in a certain length of time.
Ahh pixels. I’ve heard a lot of confusion when it comes to pixels — conversion tracking pixels, website custom audience pixels…
In today’s episode you’ll learn everything you need to know about pixels like the differences between the two, where they go on your site, how to create them, etc…
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Links & Resources Mentioned During Today’s Episode
Rick’s flagship training: The FB ADvantage: Automated Facebook Ads Made Simple
Big Thanks to Today’s Sponsor
Got A Question You Want Answered On the Podcast?
Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic. If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.
To ask a question to be answered on the podcast, click below and leave me a voicemail. All you need is a microphone and Internet connection.
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