[Audio Blog] The Secret to Red Bull's Social Media Success is There is No Secret - Rick Mulready
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[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

February 20, 2014

red bull social media

In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret.

This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast.

I’ve received so much great feedback about both the episode and the blog post that I wanted this article to be the first Audio Blog episode.

Why An Audio Blog?

It’s pretty simple, really.  Today, people love to consume content in many different ways — audio, video, written…

We all have our preferences, so whenever it makes sense to create content in the different formats, I’m going to do it.

I’d love to hear your feedback, do you like this format?  Let me know in the Comments below.

Click here to read the original article

Click here to listen to Tessa Barrera on the podcast

Regardless of whether…

You’re one of the biggest brands in the world or a solopreneur just starting out, successfully marketing your business with social media means focusing on three key areas:

    1. Understanding how people actually use the various social channels so you can effectively use them too.
    2. Having a good social media strategy.
    3. Being authentic.

“Read, play, and don’t over complicate things.  Your customers will thank you for it.” — Tessa Barrera, Red Bull’s former Global Head of Social Media TWEET THIS

 

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