What’s up, my friends, thank you so much for tuning in today.
Happy Thanksgiving to all of you in the US, and for everybody else who’ll be having an amazing week, thank you for listening.
Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.
Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I’m truly grateful for.
I want to share this episode with you again, because I get asked about this show all the time.
For episode number 400, I invited my wife on the podcast. This was the first time she’d ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.
I also took your questions. Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn’t know what the questions were ahead of time. So, we dive into a lot of topics here today that I’ve never discussed prior to that episode.
So, without further ado, let’s dive into this best-of episode with my wife, Amy.
In this episode, you’ll learn:
- The story of how I met my wife and what our first impressions of each other were
- Some of our favorite memories and places to travel together
- How we try to create work-life balance
- What a typical day/week looks like for me
- The hardest thing about switching from a corporate job into entrepreneurship
- How long it took for me to feel like I’d “made it”
- How struggles with anxiety and depression have affected both of us
- The one thing I would change in my business journey if I could go back in time
- The single most impactful mindset shift that I made in the way I relate to success in business
- What it’s like to be a new dad and run a business
If you already listened to this episode, I hope you listen again! I know you will gain even more value from it the second time around. If you didn’t, I hope you enjoy it and learn something from my journey. There have been highs and lows, but I’m grateful to have you here with me. None of this would be possible without you!
Keep doing what you do, and I’ll see you back here for the next episode.
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Links & Resources
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- James Coffee Co.
- The be.come project
- The Class
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What’s up, my friends, welcome back to the show. Thank you so much for tuning in today.
Happy Thanksgiving to all of you in the US, and for everybody else who’ll be having an amazing week.
Today, I wanted to share with you a “Best of” episode. This is a replay of an episode that aired last summer to celebrate episode number 400 here on the show.
Now. As you may or may not know, we are in close to 550 episodes now here in the show, which is just bonkers. We’re close to seven and a half million downloads here at the podcast, which I’m truly grateful for.
This episode, I wanted to share with you again, because I get asked about this show all the time.
For episode number 400, I invited my wife on the podcast. This was the first time time she’s ever been on the show. I had her ask me questions about sort of behind-the-scenes of life, and a young family running a successful business.
I also took your questions. Many of you had submitted your questions that you wanted me to answer. So, Amy asked me those questions, and I didn’t know what the questions were ahead of time. So, we dive into a lot of topics here today that I’ve never discussed before prior to that episode.
So, without further ado, let’s dive into this best of episode with my wife, Amy.
Alright. Welcome back to the show, my friends. Thank you so much for tuning in today. Got a special one for you.
This is episode number 400 here in the Podcast. 400 episodes. So, between this podcast and my original podcast, Inside Social Media, I’ve now recorded 452 podcast episodes over the last seven years.
That’s pretty crazy. So, episode number 400 here on the Art of Online Business podcast, formerly the Art of Paid Traffic. We thought about different ways to celebrate episode number 400 here on the show. A lot of you have been asking, as has my team, as have my followers on Instagram, been wanting to hear from Amy, my wife here on the podcast.
So, that’s what we decided to do for episode number 400. I solicited questions from all of you. We asked for questions on Instagram. My team had questions. My wife had questions. So, we dive into a lot of different things here in this episode, but this is the first time that Amy and I have ever done an episode together.
My team told me that I sounded a little bit nervous at the very beginning. It’s because I am nervous about sharing this with you because I share a lot of stuff that I am a little uncomfortable talking about, frankly. I talk a lot today. You’re gonna hear a lot today about my challenges with anxiety and depression, and how that’s affected things.
We talk about how Amy and I met and our first impression. It’s actually a fun story. A lot of people love hearing that story. So, if you’ve never heard that story, you’re going to hear it today. We talk about how we create work-life balance, especially in these days of quarantine.
That’s always fun. I know so many of you guys can relate to that. We talk about what a typical day looks like for me. We talk about what’s been the hardest thing about switching from the corporate world into entrepreneurship. One of the reader questions was how long it took me to feel like I quote “Made it,” or at least had it together in the business.
Amy asked me, were there ever times when I got close to throwing in the towel. I have a hard time sharing that one, because that was a very, very deep, probably the deepest point in my life, aside from my dad passing away when I was 25. So, I’m going to share that story with you here today. Something that I don’t know that I’ve ever shared that story before, publicly. So, I’m a little bit nervous about that.
We talk about mindset. We talk a lot, just a lot of different things here today that I’ve never talked about. I also ask Amy some questions, as well.
Okay. So, here you go. I’m a little bit nervous to release this. But my team said it’s really good. It shows a side of me that maybe you don’t know.
Well, I guarantee you a lot of it, you’re not gonna know, cause I haven’t talked about it before. I dive into it all here today, and I’m excited, also nervous about sharing this with you. Any feedback, or whatever, please shoot me a DM on Instagram @RickMulready.
So, without further ado, here is episode number 400 with my wife, Amy.
Amy, let’s do it.
Welcome to the Art of Online Business podcast. My name is Rick Mulready and I’m an online business coach, Facebook and Instagram ads, expert lifestyle entrepreneur, and I’m a total coffee snob as well each week. Actionable strategies, mindsets and tips that take the guesswork out of growing and scaling a profitable online business so that you can truly become an entrepreneur with impact.
This podcast is your secret weapon for fast tracking the growth of your online. Let’s do this.
What’s up my friends. Welcome back to the podcast, Rick Mulready here. Thank you so much for tuning in today. I really appreciate it. As you can hear, I am joined by my wife. Hello, Amy Clover. Mulready he’s so nervous right now.
I really am nervous guys. I am not nervous when it comes to podcasting, but I don’t know. I’m nervous today and she’s sitting next to me. In our office, Maya, our daughter is down for a nap and this is literally the only time we have to record. And so many of you guys have been asking for her to be on the podcast.
Thanks guys. And I don’t know why, but I’ve been resistant about it. I honestly, I think that I always thought that you wouldn’t want to do it because you don’t even like podcasts. Don’t
Listen to podcasts. I don’t even listen to
My husband. I was just going to say, have you ever listened to. Just when you’re
Editing, when you get editing in a year a little bit, I don’t listen to any podcasts.
Oh. But it’s not. If I listen to Eddie Podcast,
Good answer. Good answer. So in celebration of episode, number 400 here on the Art of Online Business Podcast, my team, and I thought it would be a good idea to do a special episode number 400 for all of you. And that was to bring Amy on to interview me. And that’s why I’m a little bit nervous.
And so a lot of you wrote in questions, what you want Amy to ask, or maybe for Amy and I to talk about, you know, what it’s like hearing them already household with a 17 month old and running a business and all that fun stuff. And Amy’s an entrepreneur as well. Has her own coaching business. So we’ll talk about that later.
What that’s, what that’s like, but that’s how we thought we’d spend episode number 400 and just having a, a conversation where, where Amy and I go back and forth and, and, you guys have submitted questions. My team has submitted questions and I also, and Amy and I also came up with some things that we thought would be really helpful to chat about.
Are you ready? I’m ready to dive in. So, and guys, these are going to be all over the board. These are going to be kind of like some personal questions. These are gonna be, you know, work-related like business-related questions and how it relates to Amy and me. And so we’re going to kind of, kind of go all over the board here.
This is going to be a lot of fun here. So
It’s going to be
Juicy. It’s going to be. Yeah. And it basically told me that, that nothing’s off, off limits here. So I’m an open book and this is also just to be completely honest and transparent. You guys, it is, it’s an effort for me to be more transparent with all of you, because a lot of you guys ask questions and, and you know, I have zero problem answering them, but just.
Now I get to do it on a grander scale with all of you here on the podcast. And so
Can I just say that, I think that’s a wonderful thing, babe, because we need more men talking about the real stuff, you know, about this stuff, about being vulnerable and all of that fun stuff.
And what I mean? Yes. Whenever I have been on the show or in an email, I always get people responding the same way.
It’s because there’s still a few people like, sorry to interrupt you. I’m not going to do that Mo mostly on the podcast.
Yes you are. Your job is to continue. Carry on. Yeah, no, I
Think I just make so much sense that so many people reach out because it’s so rare to see, especially men talking about the vulnerable
Yeah. And obviously no one knows me better than Amy. So. She gets to bring that.
It’s one of the reasons that I sing a lot in fair warning. So
The first listener question, and I don’t know if you want me to take this or you want, you want to take this. And the first listener question that people wrote in was how did we meet, what was the first impression of.
Why don’t you go ahead and start and I will interject and interrupt you as you.
So how did we meet? We met in LA, you were a trainer. Amy was a trainer at Equinox in Westwood. I was a member there at Equinox, and I saw, I noticed Amy across the room one day. And Equinox has those plaques on the wall. but all the trainers, I was just curious like, oh, who is this person?
So I, okay.
Wait, I think it’s important, especially because there are so many women listening out there to tell a little bit about what you actually noticed, because I remember you told me, you didn’t just notice like, oh, she’s hat you notice. My energy is what you said.
I noticed your, your big smile, literally across the room.
And I was just like, I noticed how you interacted with your clients and how, how bubbly you were. And like, you’re just, yeah. Your personality with them. And I was like, man, that’s such a positive energy. I loved it. And so I went home and looked you up online. Sounds so creepy. It is a little bit, it is a little bit creepy.
I think you just did your due diligence. You like made sure I wasn’t creepo myself.
I’m a very resourceful person. And the first search result that came up was Amy’s Facebook page. And this is back when they had like recommended friends or mutual friends or whatever in the upper right hand corner. And it turned out that we had a mutual friend and this was a girl that worked for me back at AOL back in Virginia.
A long time ago. And I hadn’t talked to her in a few years. And so I was just like, eh, I’ll just reach out to her. I was like, Hey, what do you know about this Amy Clover girl? And she’s like, oh my God, she’s awesome. But I haven’t talked to her in a while either. And I said, well, could you, could you set up.
Then, so she reached out to me and I barely knew her, honestly. Like we got along really well, but she reached out to me and she’s like, Hey, I know this guy. And I had just broken up with somebody or I’d been broken up with about like six months prior. And I was just starting to feel like, okay, I can go date again, but I’m not going to date.
Just. And so she reached out to me and she was like, Hey, I’ve got this guy who’s asking about you. And he came up as a recommended friend on Facebook, which I did not actually come up as a recommended friend. He actually went online and looked for me, but anyways, he came up as a recommended friend on Facebook.
You have to wait now. She was basically like, he likes you too. And he plays hockey and I was like, I’m not interested in either of those things. And then she was like, take a look at his profile. And I looked at. Gals. I’m not about all about the looks, but I looked at his photo and it was like the worst
Okay. Can I just, can I just say something here real quick? So this leads into what was your first impression of one another? So, well, first of all, the picture I had was I was at the Grove in LA my niece at the time. I don’t remember how old she was, but she was doing like the flat Stanley project and flat Stanley is just like this little.
I dunno like this colored
Piece of paper that nobody has any idea what it is, unless you have a child or know somebody with children. I bet teachers,
I bet teachers listening right now. Know what flat Stanley is. Totally, totally
Do. I bet.
Anyway, so I had a picture of me holding flat Stanley at the Grove
And it was like a really big part of your picture.
So I was like, what is that creepy looking piece of paper man thing. And
I thought it was a good. You had
Sunglasses on huge sunglasses. So I couldn’t see your face and you were making this weird face. And I was like, why, if you know, you usually people pick their best picture to put up on Facebook. And I was like, if this is his best picture,
I don’t know.
You take a chance. I took a chance. Yeah. She reached out one more time. I was like, no, I’m not interested. And she reached out. She was like, just give it a chance. Why don’t you try it? And I was like, actually at this point, I was like, okay, fine. He’ll be a practice Day.
The practice dates. Well, so we met for lunch
At coral tree.
And when I walked up, remember when you were like, oh, Hey, we’ll get to that part in a second. But when you were like, oh, Hey, I was like, what? This guy looks nothing like his fixture. Why would he post a picture like that? So anyway, it. On not judging a book by its cover. Yeah. He were like, oh, Hey. I was like
Cause I had already seen you. I did
Not know that. But then the first impression I had was that you said, oh, Hey, you work at Equinox, don’t you?
Yeah. I want to free. I don’t want, I didn’t want you to run for the door right away. And then long story short, it came up in date number four. Was it four, I think it was.
Caught me by heart. I didn’t want you to run for dates then. I didn’t want you to run 10 years later for 10 years, but we were married for what seven years. 2013, seven years. Well, almost seven years. Cause September. Wow. So that was 10 years ago. Practice state, 10 years later, we have the most amazing daughter.
Take a chance. Here we are. All right. The next question is that somebody wrote in is what’s what’s been our favorite memory together.
Ooh. Well, let’s see if we have different ones.
I mean, I can answer you go first. I mean, outside of obviously Maya being born. Yeah. I would say our travels. I would say Paris.
What’s been our is like top of list. Yeah. We’ve been to Paris a few times. And is it your favorite city in the world? My favorite city
In the world at this point. Yeah, I think
So. But we also, like another thing too, that comes to mind for me is right after we got married. We got married and well, while we were living in LA, but we’re moving to San Diego and we rented out her place, put our stuff in storage.
We traveled for three weeks. For our honeymoon, but then we went and moved in with your grandparents for a month of December. They
Were like, you’re going to live here for a
Month and they didn’t want us to leave. And so, and that really has, that was really like, that has been one of my favorite memories together too.
Cause that was a great time.
My grandparents passed away about a couple of years ago now. And I’m just so glad that we got that time with them and that they got to know you so well to totally you do. I bet.
What about your favorite memory? My
Favorite memory? I mean, I have so many great ones. A lot of them are definitely traveling.
And one of my favorite favorite memories was when we find out I was. When we saw the pregnancy stick together because it was such a genuine, like explosion of joy. Yeah. That was probably one of my favorite
Ones too. Yeah. That distinctly. Yeah. I think we already answered this. What’s your favorite place that we’ve ever traveled?
I think Paris is our favorite place. Yeah. I love traveling to New York with you too, though. Especially showing you New York. Cause I used to live in New York and I finally got to show it to Rick and he didn’t really like it before I showed it to him.
Well, that’s true because I used to go there when I was in the corporate world, I used to go to New York quite a bit.
I think I’ve been there like six or seven times before. We met and I didn’t like New York. I was just, no, and it really wasn’t until the first time that we went together, because you live there, you kind of gave me the lay of the land and how things worked and like where things are. And then I started to love it and I love it.
I know I can’t wait to go back and take Maya there. That’s
Actually the next question that somebody asks is along those lines, where are you most looking forward to traveling with Maya? Where would you say,
Ooh, there’s so many places. I mean, for everybody out there who doesn’t know that. I am huge into Disney and Rick is not at all,
Not at all, but I can’t
Wait to take her to like Disneyland, but okay.
So anywhere in the world though?
Well, no, not necessarily. Where are you most looking forward to traveling? I’m
Really looking forward to going back to Paris with her, but everywhere, really everywhere. I’m looking forward to going places. We’ve never been with her. Yeah.
I’m looking forward to taking her to Paris and London.
Yeah. Oh, that’s going to be so great. Taking her to afternoon tea. I can’t wait for that. Sorry, everyone else.
All right. Shifting gears a little. Into like personal, but yet still work stuff or business stuff. But why don’t you ask this question? Because this was a listener question and I think it was well it’s for both of us, right?
It has to do with what we’re going to get into here too. Like there’s a lot of work questions.
I think it’s gonna be really cool to be able to visit this from both sides of it, but how do you create work-life balance was the next question. When I first saw this question, What’s that, but I think there is
That’s like a lot of what I do though, but I think it, it is a really important question and it’s, I think it’s ever changing and evolving
So well, especially now because we’re recording this on today’s May 8th, May 28th and.
At stay at home orders for two and a half months now. So just like so many of you, you know, everything that our, our day-to-day routine has been thrown out the window. We normally have somebody come over and help us with my a few days a week that hasn’t happened in a few months. So that changes things I’m working from home, which isn’t different, but, you know, Amy works from home also.
So we have just like all of you guys,
Right. And full-time mommy at
The same time. Yeah. And running. You know, so, you know, so creating work-life balance looks a little bit different now than it normally does, if you will. And we’re going to talk about this, but the biggest thing for me personally, in creating that is just trying to have set boundaries of all right.
I’m going to finish at this time during the day. And then shift into dad and husband you’ve been doing so
Well with that, by the way, you weren’t always good at it was the thing.
Yeah. And then just, you know, and taking breaks during the day and, you know, going for walks with my, in the afternoon and stuff like that, but giving him the add to that.
Yeah. I think that also setting boundaries in your conversation. Yes. You know, a married couple beyond when work is happening. I think that’s something that we establish pretty early in our relationship because we’re both entrepreneurs. We weren’t actually both kind of entrepreneurs when we first met each other.
But we’ll talk about that in a little bit too, but it’s something we’ve had to learn that we can’t talk about work all the time. Otherwise, like our actual personal relationship gets lost in it. And there’s no respites basically from,
And that’s hard for me because I’ll talk business all day 24 7.
And I’m a coach. So what I do is listen, I’m like, let me try to help you with
That’s. One thing that we’ve had to learn in our communication is wait, is this coach Amy talking? Or wife, Amy talking and vice versa. Yeah. Vice versa. Like I said, how do you want me to support you with this? I
It’s like cleared up so much for
Us. It’s been a process though. Yeah. Definitely cause both of us would immediately go into fixers. Yeah, yeah. Or I should say. And it took a while for me to realize that you didn’t necessarily always want to talk business. You’re like, I don’t want to talk funnels for ads or team or anything like that is completely different.
And guys, Amy’s the one that I go to when. Because I’m more like let’s keep driving forward. But if there is, you know, a decision I need to make, that’s more, this is going to sound funny because it makes me sound cold, but I’m not. But if there’s like a heart centered decision that I need to make and I, and I want a softer perspective.
You’re the one that I go to
For that. I’m definitely the empathy balancer sometimes.
No, all the time. And that’s why, like, I love being able to talk to you about that stuff. Yeah. So, all right. We’re getting into some questions that you’re going to fire my way. I’m going
To, I’m going to take over here. so.
We’re getting into work questions. And a lot of these are mixed up both questions I came up with for you and listener questions. So a lot of people want to hear what a typical day looks like for you. And I kind of know that it’s just chaos in the morning is basically homework will be to have a routine in our chaos, but especially lately with the lockdown, like it’s just been, it’s been really tough.
And so one thing that’s wonderful that you helped me do because I’m full-time mom and well-working. Time, basically to myself throughout the day is you make sure I get to do my workouts three times a week on set days, Tuesday mornings, Thursday morning, Saturday mornings. You give me that time, but that means you don’t have very much time to prepare for your day on those days before getting into your work.
What does a typical day look like for you beyond that chaos in the morning,
The early morning part has definitely changed as you know, like it’s like before Maya and aftermath. Cause I’m an early morning. And I do like to dive into work stuff early morning because that’s my magic time. That’s my brain is most engaged and most focused, but since, you know, with Maya, things have definitely changed.
So generally I’ll start taking calls and working on stuff it’s more eight 30 to nine, and then I’ll finish up around four. Maybe five o’clock and how I’ve set my schedule up now is Monday, Mondays and Thursdays are my calls and meetings days. So I only do calls and meetings on Mondays and Thursdays, Tuesday and Wednesday are like my content creation days.
So I might be doing podcasts. I might be doing. Programs or, you know, doing video or what have you. And then Friday is kind of an open catch all day that I will just like, if like catch up on things or have white space or unlearning or like stuff I didn’t catch get to during the week for what have you.
That’s kind of how I set it up. And Mondays and Thursdays are pretty packed with calls and coaching calls and team calls and just other, other types of stuff that I might be working on. But we moved in January. So I have my office here in the first floor and I take breaks every now and then I go, you know, just come upstairs and hang out with you guys for a little bit.
I’ve grabbed some food, but I think everybody knows, like that talked about I’m very introverted. So I actually. Just the getting into the work and stuff like that. But one thing I am working on is moving some stuff around as far as times go like I have been. So Amy just mentioned that she works out Tuesday morning, Thursday morning, Saturday.
I am also right now, I’ve been covering you, giving you a break in the, in the afternoons on Tuesdays and Thursdays covering taking care of Maya. So I’ve been kind of moving my times around to like work out and stuff like that. And I actually do better if I work out like late morning before lunch, whereas in the past I’ve been doing it later in the afternoon, which I’m pretty tired by that point, but it’s just, it’s just kind of like, you know, I kind of constantly.
And trying to change and testing things. And, but the big thing for me, as far as a typical day though, is scheduling things on the calendar. Like if it’s on there, it’s going to get done. And I’m pretty lost if I don’t.
Yeah, yeah, yeah, definitely. And I think it’s important. Men mentioned too on Fridays that you try to take that.
Yeah. I, I I’d try to do like, I try to do a half day on Friday. I’m working towards taking Friday completely off, but you know, I’m in the process of growing my team again and all that stuff. And so Friday, Jay. Yeah. A half day and I’m chilling out in the afternoon.
Yeah. And it’s really wonderful that you give me those breaks on Tuesdays and Thursdays.
Thank you. Yeah, sure. Just for now
Hope person. Yeah. For sanity’s sake. Yeah.
This next question is more one I came up with actually, cause I met you when you were in the corporate world, which was a totally different animal, with totally different worries and different feelings. So what has been the hardest thing?
And well, what’s it been like? And what’s been the hardest thing about switching from a corporate job into entrepreneurship.
The big question is a big question because I can go from like early on, after I left the corporate world, it was a shock, right. It’s just like, this is what I wanted, but oh yeah.
I’m responsible for everything now and revenue and all this stuff is completely dependent on me. And so it was a big transition from that. The other, tell us
A little bit about how you felt when you were in the corporate world. What pushed you to make that
Transition? I got tired of kissing butts of junior planners in the, in the agency space ad agency space because I was selling online advertising and I just, I hated the fact that.
My success was dependent on like what kind of mood they were in. We’re going to have to bleep that out. Like, yeah, I mean, and they were, and they, you know, they just had complete attitude and like, if you weren’t one of their favorites, like they didn’t talk to you. And I’m just like, I just felt like high school, you know?
And so as I was like, I don’t want my revenue and the money that. Because I was paid on, I had a base salary plus commission, like that commission was totally dependent on my, on my sales. And I did really well. I was really, really good in the, in the corporate world, but it just got to a point where I’d get tired of playing that game and I wanted to do, yeah, I wanted to do my own thing.
I remember, you know, want to talk about one of the early conversations that Amy and I had, I would come home and I would just like complain about stuff and it got to a daily. And it was the same thing every day. It was the same thing. Yeah. And so that’s really why I wanted to do my own thing. And, you know, after I left the corporate world, so I left the fall of 2012.
When I left the corporate world, then it was like, awesome. I’m going to go do my own thing. But then when I did it, I was like, what am I doing hard? Yeah. This is a lot harder than what I thought it was. And this is back in 20 13, 7 years ago. And I fumbled around until January, 2014. And that’s when things started to gain some momentum.
I got this question from somebody other day. I think the hardest thing was within those first few years, I always kept one foot in the possibility of going back to corporate world. I was like, oh, this doesn’t work out. I can always go back. And it’s not really until you cut that cord and say, I’m all in, on making this happen, that things really started to change.
I also had this false notion that I had more job security in the corporate
World, and it’s just wild and heartbreaking to see how untrue that is
Now. Yeah, because you can go in on a Thursday and someone can say, well, you’re done tomorrow. And it took me a few years to realize that that I have way more security because I control what we’re doing from the business aspect, as opposed to being, you know, and nothing against corporate world guys.
Like you’ve heard me say this, you know, a bunch is like, it just wasn’t for me. I just didn’t enjoy it. Now, if you asked me, did I enjoy my, Year’s say like at AOL. Back in early. I loved it. I loved that. He worked at AOL back in the dial-up days. Like the disc days
I had a blast. It was so much, this is like back when, back in the wild west days, the internet, I loved it. But then as time went on, I was like, all right, that’s enough. So anyway, that’s been the hardest thing about switching.
Well, how long did it take you to feel like you actually like, maybe. Or at least had it together in your.
Do I ever feel, I mean, you know, like the whole made it thing is it’s all subjective. Yeah. I would say yeah, when I hit seven figures in the first four years, like that was amazing. And that was a goal that I had, but then it was like, when I hit. And I’m not discounting it or minimizing it in any way, but it was like, okay, what’s next?
Like, all right, did that four years. Cool. Amazing. But like, what’s next? That can kind
Of be in an insidious mindset too, right?
Totally. Because like nothing ever becomes enough. That is one thing I struggle with is like, never enough. Never
Enough. Well, it’s something you’re definitely working on and you’ve made a lot of progress in it.
Yeah, thank you for them. I love you.
So yeah, I mean, I would say that first four years we hit seven figures. I felt like quote unquote, I made it and then had it together in the business. There’s always something to improve. I think. And systematize and make better and make more efficient and stuff like that.
So I would say I’ve had it together enough to do so well from a revenue perspective, but I think there’s always changes and improvements we can be making. Yeah.
Yeah. Okay. Cool. Were there ever times that you felt like throwing in the.
Yeah. A lot. Yeah. I mean, probably get emotional talking about this, but I’ll never forget that time.
We had that conversation in our house in mission Hills. When we first moved down to San Diego, we had a small, it was 700 foot, 700 square foot, one bedroom apartment. And you and I were both working out of that.
Then basically the den of another person.
Yeah, it was like, what do they call like an in-law suite?
I think. So it was this apartment in the back of somebodies house and the people who own the house were awesome. We’re still friends with them, but we had both of our desks. Our office was in the living room and I know that somebody V I talked a lot. Listening. Right. And you guys completely can relate to this, but we had both of our desks in the living room.
We both were taking calls all the time and we had to schedule, or when are you doing a call? When am I doing call?
Especially because mine were coaching calls and they like were private coaching calls. So I was like, get out.
Yeah. And I’m doing interviews and all that stuff. And it was just, so this was back in 2015.
Yeah, 2015. And this is back when I was working evenings, I was working hard, hard, hard, hard, hard, and like wasn’t feeling like I was, I was miserable and I wasn’t happy with anything. And just working really hard, not feeling the results of how hard I was working. So you guys have heard me talk about like, I have, well, maybe you haven’t, but I have eczema.
So I’ve had eczema my entire life and stress definitely exacerbates it. And I remember. I just broke down one day and my eczema was so bad and I was super stressed out. I was miserable and our relationship I think, was being affected by, by it. I think that that was the first time I told you that I didn’t want to go on.
Yeah. I like not even like throwing in the towel on the business, throwing in the towel period, and we just had a really deep conversation about it. So, yeah. And so glad
That you could actually talk to me about that instead of just holding it in. So many people are so scared to say that, that it just gets worse and worse and worse, you know?
And I know we’re going to talk about this too. And you guys have, have heard me talk about it here on the show, but I’ve had a better challenge of anxiety and depression. Well, depression later in life, but anxiety, certainly since like seventh grade up and down. When I left the corporate world, the anxiety did definitely did spike.
It came to a head there in 2015, where things got really dark, but Amy’s been an amazing supporter. Then an obviously through now. Yeah.
So, well, it’s really important to me cause I’ve also struggled with both those things. You know, I’m like the mental illness, jackpots
Mental illness, jackpot
For anybody who doesn’t know really like what I do and stuff.
I talk a lot about depression, anxiety, OCT, eating disorders. Like I really. Do a lot of advocacy for this kind of thing. So I’m, I’m really an open book about this kind of stuff too. But yeah, it’s a, it’s a really serious thing when somebody starts talking about that. And I’m so glad that we, you know, we’re able to communicate and that you were man enough to.
Say I need help
Know. Yeah. Well, thank you. Then we’re going to talk more about your, what your no, no, no. And that’s talking about adds additional context to like, well, is this, do you want coach Amy or do you want wife Amy right now? Yeah.
Well, this is the last question. And, I think it’s the last question as far as like, Nope.
Getting, if you could go back and change, just one thing about your journey to where you are in your business. Now, what would you say?
I would’ve gotten coaching
Sooner. Yeah. That really changed everything for you.
Yeah. So I wouldn’t have fumbled around for 15 months because it was like, I wasn’t selling anything.
I had no direction. And so I basically looked at it as wasted 15 months and I blew through a lot of sales. And so that’s a hands-down I would’ve gotten coaching quicker. No
Time is ever wasted.
See, this is the, kind of, this is a kind of feedback.
Would you like white baby? Exactly. That ones. Both. Yeah. Well, what was the single most impactful mindset shift that you made and the way you relate to success in your business?
This is my kind of question.
What’s the single most impactful mindset shift is such a good question. Like we can talk, we can do a whole episode about this, like just this in and of itself. listen to that
Podcast, you would maybe,
Maybe on 15 X speed to get through it in five minutes, the single most impactful mindset shift that I made in the way that I relate to success in the business.
I think that when I hit seven figures and it was like, okay, Now what, and again, I’m not minimizing that, but, and this is something that I do so much of in my coaching, in our accelerator program, I ask what people’s goals are and, you know, nine times out of 10 it’s, they want to have a seven figure business and that’s awesome.
And I help them do that, but I also want them to be clear on why that’s important and what I want to sort of break the mindset or questioned the mindset is because so many people here that you’ve made. At seven figures. I want them to do it for them. I want them to do it for why it’s important to them.
Not because what somebody else says, you’ve made it at seven figures. That makes sense. And so I think that’s the biggest mindset shift that I had at, regarding quote unquote success making it for you. Yeah. Yeah. Yeah, because success could mean like, I want to be able to go to the movies on Tuesdays at 11:00 AM every week.
I want to make enough money to. Support the family and to be able to do that. Cool. Well, you don’t need to make a million dollars to do that. Yeah. And you know, I hear from a lot of people too, like a lot of my students come to me and say, I want my business to thrive enough, to be able to retire my spouse.
Like I hear that a lot. And I’m like, cool. Like, but what does that look like for you? You know, Yeah. Yeah. So, yeah, that’s the biggest mindset shift. Cool.
Let’s move into kind of the personal side of things. What’s been the hardest thing in this last glorious, amazing magical year and a half of our Maya Josephine’s life.
Wha what’s it been like being a new dad and also running a business basically by yourself?
Yeah, it hasn’t been easy. Obviously there’s been a huge transition with me learning how to be a dad. And I mean, I’m always going to be learning that, but I think just wanting to spend time with her, but also like, Hey.
Running a business over here as well. And, and I have talked about it here, guys. I have, I have a small team. We’re actually, we’re growing the team now, but I have had a small team and I’ve wanted it that way. And so I’m very much involved in a lot of things and we’re expanding and growing. And so that’s changing, but at the same time, over the, since Maya was born, it has been a huge transition.
And, you know, especially because I work from home and like, so many of you guys can relate who have kids at home and you’re working from home, you know, for a while I did have an outside. I was like at work and stuff like that. But when I’m at home and hearing her run around or hearing her cry, like I want to be
There, try to open your door.
She does that a
Lot. She comes in there, English coaching calls. That’s okay. You know, it’s just wanting to do, wanting to be there. But also at the same time, like knowing that I have the business to run and everything like that. So it has definitely been a transition and frankly, it’s still a work in progress, but we’ve done.
Like we talked about earlier, we have set good boundaries. I think the biggest thing honestly is, and we have talked about on the show too a lot, and I talked to a lot of students that go through this as well. Transition time from work to, okay. Dad, husband, Emma said wife, dad, husband time where it takes me a while to do that.
Mean, that’s, that’s been. An interesting work in progress for you, like for a while now, too, is like trying to find something that helps you transition from work to now I’m home because you’re at home. So that’s, that’s really tough. And I bet a lot of listeners probably have that same kind of struggle.
Yeah. It was different in the corporate world because I was like in the car and driving and I’m like, all right. I’m to chill out for the next 30 minutes, especially in that. Like I had a commute
And it’s like so much easier to be like, okay, these are my business. This is the business’s problems. They’re not my problems.
As soon as I leave that door. Correct. You go upstairs and you’re like, this is still my best something I’m thinking about all.
Yeah, my brain doesn’t shut off. And so I am thinking, and that’s something I’m constantly working on is like shutting off. And I have mentors and I have coaches myself. And so I’m much better than I used to be, but it’s something frankly, I still struggle with because I literally opened my door.
Go up the stairs and boom, there I am. And like I said, like so many of you guys listening can relate to that where it’s, you’re at a snap of a finger. You’re transitioning from either business to home life or home life into business. And it’s, that’s not an easy transition. Someone thinks the one thing I am doing, just not to speak about the problem, but one thing I am doing.
Is at the end of my day, again, having a set stop time, I’m doing a brain dump at the end of the day into a notebook and just getting everything out of my head. Or I have a whiteboard here in the office. I’ll just write stuff down and just like, get it out of my head. And that sort of tells my brain okay, it’s time to shift, but again, it’s still work in progress as well.
I know we already talked about it a little bit when maybe we should talk about it a little bit more, because I think there’s so many layers to anxiety, especially as an entrepreneur. And I know you’ve talked about it a lot on your podcast and on social media before, but I think that there are deeper parts of it than maybe listeners would want to hear.
So can you talk to us a little bit about how you struggled with it as a kid and how you’ve worked through it, to where you are to.
Yeah. Yeah. So I actually just fairly recently in my life, I say recently, the past few years kind of like dated it back if you will, to about seventh grade. And that was the first time that I remember like really feeling that anxiety.
And I grew up in a small town in New Hampshire, my high school. Was I think like 1200 total, but then I, you know, get out to here to California and like a one greatest 1200 people. But so, and, and a part of it too, is like, I went to a Catholic grade school where there was one class for each grade and it was like 20 kids or whatever.
And then I transitioned into the quote unquote, the big high school. And my class was like 350 people or whatever. And so that was just, it just really worsened my anxiety and worry and stuff like that. And it was just like, I look back on it now. And it was just, everything was centered on the future, like anxious about the future, worrying about the future.
My dad was always that. Rock for me in that positive source of influence. My mom is too, but my dad was really that person for me. And then my dad died when I was 25 of colon cancer. And so I lost that piece of that aspect of my life of having that person and. That was a huge void and still is frankly it’s it always has been, it’s like a roller coaster.
It goes up and down. And all of you guys who, anybody who struggles with this sort of thing, you know, that it, it comes and goes. And yeah, when I left the corporate world to do my own thing, It definitely spiked. And, you know, I talked to a lot of entrepreneur, friends who have very successful businesses who experienced the same kind of thing, but most of them do most do, but it’s not something that gets talked about, right.
Like, Yeah. And so I do think it’s something that should be talked about more, and the fact that you can have challenges with these sorts of things, while still building an incredibly successful business and helping a ton of people around the world,
While also all this other goodness is happening, it can be
And I think the key thing that I found is that. When you’re experiencing that still moving forward and taking action in spite of fear, anxiety, or whatever, that’s really where the growth comes from. That’s beautiful. I was going to say Mike drop.
I must tell you, speaking of your dad, by the way, I was out on a walk with Maya today and she was sifting around in the gravel and she pulled out a coin.
Oh, that’s awesome. Yeah. That was like, oh, that’s your grandpa’s saying? Hi.
Yeah. That’s one of those things, like when we find a penny or what have you might, that was something that my dad always did. So,
And then she threw it into the flower bushes and waved to it. It was so adorable. That’s amazing. I was like, let’s keep that for your dad.
Oh, no. Okay. Okay. See you later. Oh, this is like a random question. I think it’s actually from a listener. Can we talk about your coffee snobbery a little bit. And how’s your fault. It is my fault. Well, that was that. I was going to ask
You, how did it, he went from really deep and serious to, or we’re lightening it up a little bit.
No, I liked that.
We’re we’re getting to the end here of this. Lighten it up. Well, I am a D I’m a definite coffee snob. I wasn’t even a coffee drinker until I met. Yep. And we used to go to Pete’s coffee in Brentwood together, and then that wasn’t enough. Well, I love pizza actually, cause it’s I like dark roast, bold coffee.
Yeah. Like it just, that’s how it started. My parents weren’t coffee drinkers, they’re tea drinkers, and I love.
Yeah. And there’s like kind of a lack of independent coffee shops around where we are. There’s one, there’s like a couple and that’s just the one thing that’s not so great about what we
Live in the suburbs now.
And we live in like neighborhoody and we used to live. Pretty much downtown in San Diego, just outside downtown. And there was my favorite coffee shop ever. James’ coffee. So now I have James sent to me every month in the mail.
I miss our Jane’s coffee
People, but we got you a Nespresso machine recently.
My coffee stop read died down. When I got pregnant, I quit. Drink coffee. It couldn’t be around it. I couldn’t smell it. Like when
You made it. I was like, oh yeah.
And then like it started wearing off and I went to, decafs for a long time and then she turned one and I started drinking half calves.
And just recently I started full calves again. And, now I’m starting to get back into, well,
You just didn’t want to go through the process of like grinding beans and doing the espresso machine, which is what I love to do. And you’re like, I’m over it. So we got the Nespresso machine. It’s pretty good.
It’s not, it literally makes my stomach sick. It’s terrible. It’s awful. I’m glad you like it, but I’ll stick to my good beans
And it also takes like 30 seconds.
I do like that, but I also, I mean, sometimes I enjoy the process other times. I’m just like, I just want the coffee. Yeah. So I do want to wrap up, but I want to talk real quick about your brand and strong inside out.
Yes, this is episode number 400. We’re celebrating today. So what is strong inside out? What kind of coaching do you do?
I doubt is a place where we basically champion. I don’t know how to get it close
To the, I just pushed her. I just got cool. Close to the mic
With my mouth. Okay. Well, strong and set out as a place where we.
People build individual health and release shaming metrics and body standards that are made basically in general terms instead of individual terms. And we believe that health is a very highly individual thing. so we talk a lot about, you know, breaking body stigma. We talk a lot about preventing eating disorders.
We talk a lot about movement from a heart-centered place, rather than I should do this place. It’s basically a place where we take diet culture and all the. Out of your diet and movement and basically make it more for you and more of a loving thing for your body and yourself, rather than a, I should do this in order to be what somebody told me.
And how do you help people? Like
Specifically I do coaching and I have online courses.
And what are like some of the, like the transformations that people are coming to you for through what you just explained, someone might coach with you to do? What
An easy way to say it is that I basically help people uninstalling diet culture.
From their health programming. So a lot of us have been conditioned with this extreme fitness culture and this diet culture mindset that we need to be all or nothing. Are these really extremes that, like, if I’m going to eat healthy, it has to be completely quote, unquote clean. Or if I’m going to move, I have to move.
At this recommended Mount in order for it to be enough. And it’s basically a lot of enoughness centered in what a lot of people don’t realize is that they’re actually searching for enoughness in themselves. Not enoughness in a way, like they don’t know that the ashes that they’re taking are never going to fill that hole inside of them, that they’re trying to.
So that’s a lot of what we do is a lot of my coaching is centered around basically becoming aware of where your conditioning has brought you to feel like that lack of fulfillment and that, that lack of enoughness and how we can start to fill that void while also kind of reframing all of the behaviors and mindsets around your health that are keeping you back from happiness.
I love this because like hardly anybody approaches it this way and just find out, get results
For people. Very few, except for a lot of eating disorder therapists. Yeah. there, there are some people doing really great work in the movement space and stuff. Like there’s a really great site called the become project that I really admire.
And, I love a lot of movement. That’s also tailored to your emotional center as well, like the class by Taryn Toomey, which is really amazing, but there are very few people talking about kind of movement and health from this place of heart-centered centeredness instead of just the.
Well, like, I’ve been telling you for awhile, I think it’s time for you to start a podcast. Yeah.
Well, we’re seeing how I don’t know how to talk into a mic, but I do like hearing myself talk, sir!
Where can people find out more Strong Insdie Out.com?
StrongInsdieOut.com. You can check out my coaching StrongInsdieOut.com/coaching. And you can follow me on Instagram.
I’m there all the time. I’m also on Facebook, but basically let’s be real; my Facebook page is just my Instagram. So, just follow me on Instagram. I’m much more responsive there @StrongInsdieOut
Love it, baby. Thank you so much for doing this with me. I’m so glad I could do 400 episodes. Thank you.
I love you.
I love you, too.
Whew, we made it.
Hey, my friend, if you’re a course creator, an online coach, or maybe you have a membership program and you’re ready to optimize your online business towards seven figures. You’re already doing at least 5K a month in your business, but you’re not sure what you should be doing to be optimizing your business to seven figures.
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Again, it’s application only, so to learn more and apply, go to RickMulready.com/accelerator. Again, it’s RickMulready.com/accelerator.
Alright, my friends, super appreciate you.
I’ll see you right back here for the next episode, here on the Art of Online Business Podcast.