(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean

rick mulready

(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean

November 3, 2021

Thinking about becoming a copywriter? Or maybe hiring one? 

In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. 

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We’re also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you’re looking to hire a copywriter. 

On Today’s Show, You’ll Learn: 

  • How to talk about your personal life while still setting boundaries 
  • That you can offer value to people going through similar things to you 
  • The importance of letting go of clients that don’t align with your values
  • The value of putting yourself out there to get clarity on what really lights you up
  • How to surround yourself with your ideal clients 
  • Why your copy and your message are not the same things
  • How to write copy that converts 
  • What to ask when you’re hiring a copywriter

A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. Brittany is a total pro at this, so I hope you learned some valuable tips from this episode about how to write copy that converts.

If you already listened to this episode, I hope you listen again! I know you will gain even more value from it the second time around. If you didn’t, I hope you enjoy it and learn a lot about how crucial copywriting is for your business.

Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!

Links & Resources Mentioned in this Episode:


Follow @brittanylmcbean on Instagram 


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