#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy - Rick Mulready

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#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy

January 11, 2017

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at — especially on Facebook.  

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  

Specifically, we get into how Brandon used Facebook videos to create a customer journey — building relationships with people, moving them from being a cold lead all the way through to being raving customers.

In Today’s Episode You’ll Learn:  

  • We break down Brandon’s entire video strategy from start to finish
  • You’ll learn the specific types of videos Brandon used
  • Why he strategically chose to use the videos he did s
  • How long the videos were…
  • The specifics on how he set his Facebook video ads up
  • How much everything cost him, including his specific ad costs
  • And we go into his entire selling process from start to finish
  • And a whole lot more…  

We go deep on this one today so get ready to take a few notes.

Links & Resources Mentioned in this Episode

Brandon’s website: SoldWithVideo.com

Check out Brandon’s YouTube channel

The New Generation Entrepreneur FB Group

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